In a world where property marketing is increasingly digital, direct mail remains one of the most effective ways for estate agents, property developers, housing providers and property professionals to stand out. Whether you are promoting new homes, generating valuation leads, reaching potential buyers or engaging residents, a well-planned direct mail campaign can deliver measurable results…
Here are the most effective ways councils can segment resident data for mailers, especially when the message is critical and time-sensitive. Start with the purpose Segment around the action you want residents to take, not just around who they are. For example, a council tax reminder needs a different audience split from a recycling change,…
For councils, direct mail has a powerful role to play, especially when the message is urgent, practical, or likely to be missed online. It is one of the most reliable ways to reach residents with critical information because it arrives physically, can be targeted by geography, and is harder to overlook than an email or…
A strong direct mail brief is the foundation of any successful campaign. It helps your agency, designer or print partner understand exactly what you want to achieve, who you want to reach and how success will be measured. That matters, because direct mail still performs well when it is targeted and well planned: JICMail’s 2025…
In the UK’s competitive healthcare landscape, direct mail outperforms digital ads with response rates up to 9%—five times email benchmarks—making it ideal for NHS Trusts, private clinics, and pharma firms to generate leads and forge patient connections. Why Direct Mail excels for UK HealthcarePhysical mail cuts through digital noise, arriving as a tangible reminder on…
Travel is an emotional purchase. People are not just booking a room, a flight or a holiday park stay — they are planning an experience. That is exactly why direct mail for the travel industry works so well: it gives you a tangible, high-impact way to inspire, reassure and convert at a time when inboxes…
Why Physical Post Gets People to Act Direct mail still works — and there’s a reason. Beyond great creative and tight targeting, direct mail benefits from psychological triggers that digital channels struggle to match. Understanding these drivers helps you design mail that gets opened, read and acted on. Here’s a quick, readable breakdown of the…
For planning consultants, land agents and developers, building relationships with landowners, neighbours and stakeholders is central to success. Direct mail still cuts through — it’s trusted, local and tangible. Done right, postal campaigns generate enquiries, prompt landowner conversations and smooth consultation processes. Below are practical tactics and realistic examples you can use straight away. Target…
For estate agents, property related businesses and property professionals, direct mail remains one of the most reliable ways to create local traction. A targeted letter through the door can spark valuation requests, prompt vendor instructions and drive footfall to viewings — especially when it’s hyper-local, timely and easy to respond to. Below are practical tactics…
For charities and membership bodies, relationship-building is everything. Direct mail gives organisations — from local wildlife trusts to national conservation charities and other NPO’s — a tangible way to inform, engage and inspire supporters. When put together and targeted correctly, postal communications feel personal and prompt the kinds of actions that sustain missions: membership, donations,…
Postage is one of the biggest variables in a direct-mail budget — and choosing the right option can save money without sacrificing results. Below is a practical guide to the most cost-effective postage choices and when to use them, plus the production tips that keep costs down. 1. Standard Royal Mail services (1st & 2nd…
When you need reliable samples, higher response rates and representative cohorts, direct mail is one of the most effective channels. For universities and research teams, a well-planned postal campaign can reach hard-to-contact groups, improve demographic coverage and deliver traceable, auditable responses that strengthen study validity. Here’s how to use direct mail effectively — with practical…
For estate agents, direct mail is one of the simplest ways to cut through clutter and reach the people who actually influence property decisions: homeowners, landlords and local buyers. A well-timed, targeted piece through the door can generate valuation requests, open-house traffic and instruction leads — often at a lower cost per conversion than broad…
Practical tips that boost response and ROI Personalisation is no longer just a nice-to-have — it’s central to direct mail that works. When you move beyond simply printing a name on an envelope and use recipient data to shape message, offer and timing, the results are clear: higher open rates, stronger engagement and better lifetime…
For healthcare providers, clear communication isn’t optional — it affects attendance, compliance, outcomes and patient trust. Direct mail remains one of the most reliable ways to reach patients and carers, especially for time-sensitive or confidential information. Here’s how postal communications add value across appointment reminders, billing, patient education, service announcements and welcome kits — with…
For many residents and local businesses, a letter through the door still carries authority. When councils need to deliver statutory information, billing or planning updates, direct mail offers clarity, reach and traceability that digital channels alone can’t always match. Here’s a practical look at the benefits — and how to get the most from a…
A clear brief saves time, cost and confusion — and it helps your mailing house deliver a campaign that actually meets your goals. Whether you’re working on a prospectus drop, a loyalty mailer or a multi-piece welcome pack, these practical steps will make your brief useful, actionable and procurement-friendly. 1. Start with the objectiveState the…
Direct mail has its own language. Below is a handy glossary of the most important terms you’ll come across when planning, buying or measuring direct mail campaigns. Use this as a quick reference — it’ll make briefing a mailing house (and assessing quotes) much easier. Address validation / PAFChecking and standardising addresses against Royal Mail’s…
Keeping members engaged is almost always more cost-effective than acquiring new ones. For membership organisations, well-timed, personalised direct mail can deepen loyalty, increase renewals and boost lifetime value. Here are practical strategies — with real examples you can use straight away. Start with mapped member journeysMap the lifecycle stages for your members: welcome → active…
Finding the right direct mail solution is about trade-offs: you want something that looks great, meets sustainability goals and doesn’t blow the campaign budget. Here are practical production choices and tips you can use to strike the right balance for any direct-mail job. 1. Pick the right print process Digital is ideal for short runs,…
Choosing the right format for a direct-mail campaign is about balancing impact with cost. In 2026, budget pressures and sustainability expectations mean marketers must be smarter about format selection: pick what drives the action you need, not what simply looks expensive. Here’s a practical guide to the most cost-effective options and when to use them.…
Clean data is the single biggest determinant of direct-mail performance. Better lists mean fewer returns, lower postage waste, higher response rates — and a clearer picture of campaign ROI. Below are practical, UK-focused data-cleansing steps you can put into practice today. 1. Start with address validation (PAF/formatting)Validate every record against a trusted postcode/address file so…
Great design does more than look good — it guides the recipient to open, read and act. Small choices on the outer envelope, through to the call-to-action, can dramatically lift open rates and QR/PURL scans. Below are practical, print-friendly design tips you can use in your next direct mail campaign. 1. Envelope teaser copyThe outer…
Direct mail is often seen as a sales channel, but some of its strongest results come from something far more powerful: educating people and encouraging positive behaviour change. From healthcare and public services to utilities, charities and financial services, a well-designed mailing can inform, reassure and prompt action in ways digital channels often struggle to…
Timing can make or break a direct mail campaign. Mail that arrives too early is forgotten; mail that arrives too late misses the moment. Get the timing right, and you’ll see better open rates, higher conversions and more efficient spend. Below are practical tips to help you plan seasonality, lifecycle triggers and event-based mailings that…
Choosing the right size and format for a direct-mail campaign isn’t just about looks — it affects cost, delivery, engagement and ultimately response. Below are practical guidelines that help you pick the best option for your objective, audience and budget. Match format to objective Postcards (A6 / A5) — Ideal for quick reminders, event invites,…
QR codes have become a simple but powerful bridge between print and digital. When used properly in direct mail, they make it easier for recipients to respond, help you track engagement and improve overall campaign performance. Below are practical tips to help you get the most from QR codes in your next mailing. 1. Give…
Direct mail remains a trusted channel for public sector communications. For councils, health trusts and government bodies, a well-executed postal campaign delivers clarity, reassurance and reach — especially for audiences who aren’t online or prefer paper communications. Here are practical tips to make your stakeholder mailings more effective, compliant and measurable. Start with clear objectives…
Direct mail still plays a vital role in healthcare communications. When handled correctly it reaches patients, carers and professionals in a trusted, tangible way — ideal for appointment reminders, screening invitations, test-result notifications, practice newsletters and fundraising appeals. Below are practical tips to make medical and health-sector mailings effective, compliant and patient-friendly. 1. Prioritise data…
Direct mail remains one of the most reliable ways for education institutions to reach the people who matter most: prospective students, parents, alumni, donors and local communities. When it’s targeted, timely and well executed, physical mail lands at more doors, lasts longer on the kitchen table and drives measurable action. Here’s a practical guide to…
How to segment data for direct-mail campaigns — simple steps that get results Direct mail delivers — but only when you send the right message to the right people. Smart segmentation turns a generic mailing into targeted, measurable campaigns that boost response and cut wasted postage. Below is a no-nonsense, step-by-step guide you can use…
Christmas posting season is a critical time for businesses. To make sure your customer cards, gifts and last-minute mailings arrive before the big day, planning is essential. Here’s a friendly, easy-to-scan guide to Royal Mail and Parcelforce last posting dates for Christmas 2025 — plus practical tips to help your campaign hit doorsteps on time.…
Direct mail remains a powerful, trust-building channel for universities, colleges and other education institutions. When used alongside digital tools, well-crafted mailings boost student recruitment, strengthen alumni relations, and support fundraising—all while reaching audiences who may be missed online. Here’s a practical guide to using direct mail to communicate with your key stakeholders. Why direct mail…
For US brands running cross-border campaigns—or targeting both US and UK audiences—working with a UK mailing house can save time, cut costs and improve results. Here’s a friendly, practical look at the benefits and why it’s worth considering for your next direct mail or door-drop campaign. Local postal know-how = smarter, cheaper distribution UK mailing…
Direct mail still packs a punch for hotels and holiday accommodation—especially when it’s targeted, timely and linked to digital channels. Below is a quick, practical guide to how hotels can use direct mail to increase occupancy, with facts, stats and easy-to-apply tactics. Why direct mail works for hospitality Direct mail gets noticed and acted on.…
Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…
Direct mail remains a trusted and effective channel for healthcare communications—especially for the NHS, where clarity, accessibility and trust matter most. Below are practical, GDPR-aware ways the NHS can use direct mail to improve patient engagement and support public health goals. Why direct mail works for the NHS Tangible and trusted: recipients often treat mail…
In an industry built on trust and expertise, wealth management companies face the challenge of educating high-net-worth and mass-affluent clients in a way that feels personal and authoritative. While digital channels are vital, direct mail offers a tangible touchpoint that speaks to your target audience—making complex financial topics more accessible and memorable. Here’s how your…
AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…
Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…
In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…
Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…
For membership organisations, engaging members is always a priority. But with members spread across various digital platforms—social media, email, websites, and apps—it can feel like a juggling act. How do you ensure everyone feels connected, valued, and involved in your community? Here are practical, proven strategies to help membership organisations keep members engaged and active,…
In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…
Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…
Segmenting address data is the secret to making your direct mail campaigns more personal, impactful, and cost-effective. By targeting the right audience with the right message, you’ll boost engagement and drive better results. Here’s how you can get started in under two minutes. Why segmenting matters Why Segmenting Matters Segmentation allows you to: Deliver tailored,…
Ever wondered how direct mail makes its way from an idea to someone’s doormat? Behind every letter, leaflet, or postcard is a meticulous process that transforms raw data into a polished, personalised message. This step-by-step guide will explain how direct mail campaigns are created and delivered, optimised for success at every stage. If you’re considering…
Direct mail has been a pillar of communication for centuries, evolving from hand-delivered letters to the sophisticated marketing tool we know today. Its ability to connect businesses with their audience in a tangible, personal way has stood the test of time. Let’s take a quick journey through the history of direct mail to see how…
Digital media has revolutionised advertising, offering new ways to reach and engage consumers. Traditionally, digital advertising and direct mail operated separately, with distinct strategies, budgets, and goals. However, advancements in technology and data capabilities are merging these two channels, creating seamless omnichannel campaigns that reach consumers anytime, anywhere. Collaboration Between Digital and Direct Mail Successful…
Whether you’re an experienced marketeer or you’re compiling your first mailout, a clear and concise brief ensures your direct mail campaign hits the mark. Here’s a quick guide to writing the perfect direct mail brief in just a few steps. Define Your Objectives Start with the end in mind. What do you want to achieve…
Effective direct mail marketing campaigns rely on clean, accurate data. Without it, your efforts can easily veer off target, leading to wasted resources and missed opportunities. Clean data is the cornerstone of successful direct mail campaigns. It ensures that your messages reach the right audience, in the right place, and at the right time. By…
When it comes to lead generation, finding the most effective marketing channel is crucial. While digital platforms dominate today’s marketing landscape, there’s one traditional method that continues to stand out: direct mail. In this quick read, we’ll look into the reasons why direct mail should be the number one marketing channel for property businesses seeking…
A recent JICMail’s report presenting their findings for Q4 2023 shed light on the significant impact of direct mail in driving commercial success amidst challenging retail conditions. Below, we look at the key takeaways: Impressive Conversion Rates: Direct mail boasted a remarkable 40% conversion rate from site visit to purchase in Q4 2023, showcasing its…
In the midst of the digital landscape, direct mail stands out as a powerful tool to capture attention and drive meaningful engagement. Below we look at how you can leverage direct mail to generate high-quality leads and drive your business growth. Targeted Audience Selection The key to successful lead generation with direct mail lies in…
For many membership organisations, the challenge of reaching potential members is a common challenge. However, the solution lies in the strategic execution of a robust membership marketing plan. Below we look at how this can not only overcome the difficulty of connecting with potential members but also unveil three compelling benefits that extend far beyond…
In this blog, we’ll look at four essential practices that can elevate your membership marketing, emphasising the importance of streamlined tools, a multichannel approach, member-centric initiatives, and flexibility in the face of the unexpected. 1. Use Membership Management Tools to Stay Organised The backbone of successful membership marketing lies in staying organised. This is where…
In this quick guide, we’ll look at five helpful marketing software tools that will not only make your life easier but also ensure your marketing activities are efficient and impactful. This streamlined marketing approach will give you the best possible chance to engage your audience and grow your member database: Direct Mail In a world…
In the fast-paced and ever-changing landscape of member engagement, the efficacy of direct mail is as sharp as it always has been. While the online world may dominate our daily interactions, there’s something inherently impactful about receiving a tangible piece of mail. In this brief read, we’ll look at some of the reasons why direct…
Greetings, fellow champions of member engagement! Today, we’re diving into the exciting world of data-driven direct mail and how it can turbocharge your efforts to connect with members on a whole new level. So, buckle up and get ready to explore the magic that happens when data meets the mailbox! Profiling your members: The Heartbeat…
Building trust with your members is crucial when considering any marketing campaign. The core values and pillars of your organisation should come across in every communication, from the consistency of your branding and tone to the authenticity of your message. Your members need to know that when that envelope drops on their doormat, it’s instantly…
Recruiting new members doesn’t need to feel like an uphill battle. In fact, with the right strategy, it can be an exciting journey of growth for your membership organisation. In this quick guide, we’ll walk you through a 7-step plan designed to make your outreach efforts impactful. These steps can help with your roadmap to…
Building a thriving membership community isn’t just about acquiring new members; it’s equally important to keep your current members engaged and excited. In this blog, we’re unpacking five powerful strategies that go beyond the conventional, from involving members in decision-making to launching referral programs. 1. Involve Members in Decision-Making Your members are a valuable source…
As a membership organisation, knowing and understanding your ideal member inside out is a vitally important part of membership management. It helps you connect, engage, and provide value more effectively. Let’s look into why profiling is crucial and how to do it right: Why Profile Your Ideal Member? Tailored Engagement :When you have a clear…
In the ever changing and constantly evolving world of direct mail & marketing, effective, personalised and impactful direct mail campaigns have taken a huge leap forward with the integration of artificial intelligence (AI). In this blog, we will look at the ways AI is revolutionising Direct Mail as we know it. Data Analysis and Segmentation:…
In the current digital environment, membership organisations face a unique challenge: how to effectively engage and retain members in a world dominated by online interactions. Direct mail, when leveraged strategically, can be a powerful tool at your disposal. However, its success hinges on one critical factor—data. In this blog, we will explore why data is…
Understanding and harnessing effective direct mail elements are key to delivering impactful campaigns that resonate with target audiences. From captivating design and persuasive copy to strategic targeting and seamless integration with digital channels, each element plays a pivotal role in driving customer engagement and response rates. We look at the top three elements of a…
Direct mail provides a tangible and personal touch that can strengthen relationships and foster a sense of community. Below we look at some practical tips that will help housing associations create impactful direct mail campaigns to engage and connect with their residents. Segment Your Audience: To maximise the effectiveness of your direct mail campaigns, segment…
Direct mail continues to be a valuable marketing tool, delivering tangible results when executed strategically. Today, we’ll look at the key factors that contribute to maximising the ROI of your direct mail campaigns. So, let’s get started! Targeted Audience Selection To achieve a strong ROI, it’s crucial to carefully select your target audience. By defining…
Direct mail is a powerful tool that allows businesses to connect with their target audience in a personal and impactful way. Below, we take a look at some of the secrets that will make your next campaign a resounding success! Define Your Goals Before embarking on any marketing campaign, it’s crucial to define your goals.…
Can direct mail and email marketing can work together in perfect harmony to maximise engagement and drive results? While digital communication dominates the marketing landscape, combining the power of direct mail with the convenience of email can create a dynamic and impactful marketing strategy. We look at some ways below direct mail and email marketing…
Door drops can be a powerful component of your direct mail marketing strategy, offering a unique opportunity to connect with potential customers at their doorstep, providing several advantages that can enhance your marketing efforts. So what are some of the benefits of using door drops in direct mail and how they can drive success for…
Direct mail can be an effective channel for generating quality leads; in a digital age filled with online marketing, direct mail offers a unique opportunity to grab attention, engage prospects, and convert them into valuable leads. Below we look at some of the key strategies that can help you generate leads and drive business growth…
As we bring the curtain down on 2022 and step into 2023, it’s essential to explore the evolving landscape of direct mail and uncover strategies that will help you captivate and engage your audience. Direct mail remains a powerful marketing tool, and by staying up-to-date with the latest trends and best practices, you can create…
In this blog, we’re taking a trip down memory lane and exploring some of the most memorable direct mail campaigns that have left a lasting impression on recipients. These campaigns not only captured attention but also showcased the power of creativity and strategic thinking in direct mail marketing. IKEA’s “This Side Up” Mailer: In a…
In an increasingly digital world, direct mail offers a tangible and personal touch that can foster a sense of trust, loyalty, and connection. Below, we look at how membership organisations can build trust and strengthen relationships with their members through direct mail; building trust and engaging their members and stakeholders with effective strategies. Personalise Your…
With the power of persuasive language, your organisation can inspire action, drive engagement, and make a lasting impact. In this blog, we’ll explore the art of writing compelling copy for direct mail campaigns by focusing on environmental organisations. Keep reading to find our more on effective copywriting for direct mail and discover how you can…
While digital communication is a very useful channel, direct mail remains a powerful tool for councils to reach and engage residents on a personal level. By adopting best practices, you can strengthen community connections, increase participation, and foster a sense of belonging. Below we explore the best practices for councils to leverage direct mail in…
While direct mail is a powerful marketing tool, it’s essential for environmental organisations to align their practices with their mission of conservation and sustainability. By adopting eco-friendly strategies, you can minimise your ecological footprint and inspire others to take action. In this blog, we’ll look at how environmental organisations can make their direct mail campaigns…
How can housing associations harness the power of direct mail in the digital age? While online marketing has gained prominence, integrating direct mail into your marketing strategy can be a game-changer. By combining the strengths of online and offline channels, housing associations can reach a wider audience, increase brand visibility, and foster meaningful connections. Let’s…
In this blog, we’ll explore how personalisation can be a game-changer for member engagement and how direct mail can play a vital role in strengthening those connections. In an era of digital overload, personalised direct mail offers a refreshing and impactful way to engage members on a deeper level. Let’s discover the power of personalisation…
In this blog we’ll explore how charities can leverage direct mail to maximise their fundraising efforts and inspire action. In a digital world filled with online noise, direct mail offers a unique opportunity to connect with donors on a personal level. Let’s dive into some effective strategies that can help your charity drive donations and…
Global warming has long been a major concern, but with the COP 26 summit accelerating action towards the goals of the Paris agreement and the UN Framework Convention on Climate Change its now firmly front and centre. We are all responsible for doing our bit, but what can you do to reduce your carbon footprint…
What is the third sector? Well, a quick search on Google defines it as such: Voluntary and community organisations (both registered charities and other organisations such as associations, self-help groups and community groups), social enterprises, mutuals and co-operatives. We work with a number of charities and associations and feel we intrinsically understand their pressure points…
As we ring in another year and the dust settles on 2021, at Herald Chase we’ve been busy making plans for the next 12 months and beyond. Part of the marketing conversations have been our SEO strategy for the year ahead and we plan to make the best use of online search. As Direct Mail…
Christmas is around the corner (we know, where has the year gone?!) but don’t worry, we’ve got you covered for the Royal Mail posting dates. To make sure your Christmas post arrives in plenty of time, it’s worth making a note that the deadline for second class mail is Saturday, December 18 this year. Royal…
The whole world and his (or her) dog is online these days, and that’s not always necessarily a bad thing. Sure, like most things, too much of anything can be a bad thing (There’s a lot of things in that sentence!). But generally the advancement of the world wide web has impacted the world in…
Direct Mail has been around for centuries whilst digital media channels are still in their relative infancy; surprisingly though they are far more compatible than you might think! One of the reasons for this is the emergence of QR codes and the ability they have to take consumers from offline to online. The result? Increased…
Most of us subscribe to something right? Be that newsletters from your favourite clothing brand or the latest offers from your preferred home furnishings retailer. In 2022, due to a mixture of the previous 2 years lockdown measures and the general convenience of online shopping, subscription services are bigger than ever. Subscription services in the…
Direct Mail in 2021 is thriving. It’s had quite the journey since it’s introduction by Charles I in 1635, and even though it’s adapted and shifted focus continually over the hundreds of years since, in 2021 it’s still a major part of the marketing mix. We all know the fundamental benefits; high open rates and…
“Two thirds of UK consumers want to see action on e-commerce sustainability” “Half of UK Shoppers influenced by brand eco credentials” These are just a couple of the headlines seen in the press this week after a simple Google search on Sustainability UK. Of course, this narrative will come as no surprise given the…
The demand for eco friendly businesses gets bigger by the day. According to the Harvard Business Review, a recent survey showed 65% of consumers want to buy from purpose driven brands that advocate sustainability. Not only would they prefer to buy from ‘eco friendly’ businesses, but another study from Barron’s actually showed they’d be prepared…
Not for profit organisations are often faced with the challenge of having restricted marketing budgets. To raise awareness for their particular cause and promote their message can seem a daunting task in a world where we are all constantly competing with louder, more prominent advertisers with seemingly huge budgets. But it can be done and…
If not, then why not? Things have changed immeasurably over the course of the past 12 months… in fact customer behaviours change so fast it’s difficult to keep up! At the very core of understanding those customer behaviours is data and that is why it should play an intrinsic role in any marketing strategy. In…
Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…
Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…
We’ve had plenty of conversations with clients in marketing departments up and down the country on what 2021 may look like for Direct Mail. In order to summarise those discussions, in this weeks blog we’ve compiled our top 5 tips for your marketing campaigns this year: “Have clear objectives and target your data” In order…
The Covid 19 Pandemic has affected customer behaviours all over the world. At a time where many workplaces up and and down the country have been temporarily closed and consumers have been driven indoors more frequently in a bid to combat the rising infection rates, online traffic has increased as people consume content across a…
How long have we got to make sure business mail and DM pieces reach the required destinations in time? And what about post sent internationally? Here’s a rundown of all the final post dates you need to know. UK Inland Services Date …
What with budgets being restricted and cash flow being tight in the current climate, its more important than ever that every penny you spend on marketing is impactful and delivers value. Experienced marketeers will have a good idea of what works and what doesn’t, but if you fall outside of that category maybe you’ve fallen…
Having worked with Wildlife Trusts Nationwide, as well as many other environmental organisations, we thought we’d use this month’s blog to highlight a very exciting development taking place on a stretch of the River Trent in Stoke. This platform is usually reserved for talk of all things marketing, from the latest developments and trends to…
This week we’d just like to say a massive thank you to the various councils and local authorities up and down the country. Their communication to residents within their communities has been extremely supportive and it is hugely commendable to see all the areas they are covering… the list goes on. To broadly summarise some…
Every marketer in the country is facing the same problem… what do we do now? Despite exhibitions and events being cancelled and millions working from home, marketing teams are still expected to deliver results and generate new business leads. This has led some of the worlds leading brands to embrace Direct Mail at the forefront…
Uncertain: not able to be relied on; not known or definite Challenging: testing one’s abilities; demanding Unprecedented: never done or known before Covid-19 has forced businesses to reassess their marketing budgets and strategies in order to navigate their way through uncertain, challenging and unprecedented times. The questions is, when something has never been seen or…
The world is getting greener, as more and more of us pay greater attention to our carbon footprint and its impact on the environment. With this increased awareness comes a need to cater for our clients who are actively seeking to be more eco-friendly with their communications and, as an advocate for a healthier planet…
Sustainability and climate change has dominated public interests for some time now. The very public emergence of the Nobel Peace Prize nominated Greta Thunberg has helped to inspire a generation who care passionately about global warming, to add weight to an already significantly growing movement of environmentally conscious baby boomers and millennial’s. Now more than…
Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…
Outsourced Membership Mailings – Wildlife Trust UK With over 800,000 current members and 40,000 volunteer’s nationwide, the Wildlife Trusts across the UK send out large volumes of mail monthly. From newsletters to raising awareness for specific projects or campaigns, the subject matter is usually varied and diverse. Managing the mailing process internally can be a…
SEO and Direct Mail on the face of it, have very little in common. One is the elder statesman of direct marketing, the other one of the pillars of digital marketing. The idea that one could have any kind of significant impact on the other is not often considered. But consider this… if no-one knows…
According to a recent survey by Microsoft, the average attention span is now down to 8 seconds, a mere 5 seconds longer than the ‘alleged’ memory of a goldfish (That’s actually a myth, it’s much longer than that, but that’s for another blog). The point is, when you get your chance, you have to shoot…
In a world heavily reliant on online communications and digital marketing, it is easy to forget the impact and importance of direct mail. In fact, recent data suggests it’s still very much a powerful tool to reach your target audience with. A recent survey from PFL showed 83% of marketers reported a ‘very good’ ROI…
For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…
At Herald Chase, we are often asked by our clients to participate in the planning of forthcoming Direct Mail campaigns and provide input at briefing stage. Many of the conversations in these briefs are around polybags and plastics and the more environmentally friendly options available. In these instances, we always maintain paper is the better…
Your business is reliant on customers. Some are a pleasure to work with, some are challenging and some really push you to the limits of your experience and expertise. One thing is certain, they’re all vital. So when it comes to attracting new customers, where and how do you start? The obvious starting point is…
There are some very informative articles available; a good example being by the Economic and Social council on shaping society piece below: https://esrc.ukri.org/news-events-and-publications/impact-case-studies/cost-efficient-service-delivery-in-the-public-sector/ From the research we have carried out, we appreciate that budgets are coming under increased pressure and we have highlighted savings of up to to 60% on outsourcing business mail. A City…
Having been in the mailing business for over 25 years, we have assisted Charities with their mailing campaigns on numerous occasions. Within the Charity sector we understand the fundamental needs to maximise the response and remuneration on your marketing campaigns. Regardless of the size of your organisation, we advise to start off small and do some…
Postroom.online…The complete business mail solution from Herald Chase delivering you cost savings of up to 60% on your print and postage costs. You’ll no longer have to make countless trips to the office printer or spend valuable working hour’s fulfilling envelopes Adhering Stamps or topping up the franking machine edlekarna.com. Our completely outsourced mail solution has…
Its 9am. You’ve made your first coffee of the morning, had the obligatory chat with Sandra from finance in the kitchen, and just sat down at your desk ready and waiting for the challenges the day will bring. Then you receive a spreadsheet with 2000 records that need to be merged, printed, enclosed and mailed……
At Herald Chase, we’ve been working with Housing Associations for a number of years, assisting them with their mailing requirements and helping obtain the best postal rates available, amongst other things. We understand the focus in the public sector is demanding; there are cuts in resources and budgets, whilst we appreciate there is still need to…
26 Years is a long time. When we first started out, Sir John Major ran the country, Wet Wet Wet topped the charts and the price of petrol was 40p per litre. Much has changed in the years since; socially, politically and of course, within the marketing industry. What has remained the same however is…
Outsourced Fundraising Letters & Appeal Campaigns – Long standing UK Charity providing assistance to rural African communities We have been assisting charities with direct mail for over 25 years. In its very simplest form traditional direct mail, to detailed personalised pieces where specific sponsorship has been involved. We now have a specialist team helping select…
Outsourced Business Letters –London based Accountancy Practice Having worked with a number of companies in the financial services sector, we have a wealth of experience catering for the specific needs of accountants and solicitors, as wealth as a host of other businesses in the sector such as insurance companies, banks and other financial institutions.…
Having run a business in Reading for over 30 years, we have realised how lucky we are to be based in such a well-positioned and well connected town with a large and diverse business population. Reading has received continual investment in its infrastructure which has been, and continues to be, well received by the business…
A recent Marketing Week article (September 2018) posed this very question to its readers, citing the Insurance provider Homeserve as a case study to help answer the query. It opened with the statement that Homeserve claims it is actually saving money and receiving fewer complaints since GDPR came into force in May this year. On…
Direct Mail is one of the oldest marketing channels in the book. It’s been there, done it, bought the t-shirt, washed the t-shirt, worn it again, and so on. We’ve spoken in previous blogs about the channel’s resilience and versatility, so it’s really no surprise Direct Mail is still one of the most successful marketing…
Content is everywhere. The way we absorb and digest it, be that through TV, streaming, podcasts, printed or social media differs for everyone but content is what draws us in. According to research carried out by the Content Marketing Institute, in 1984 the average person saw 2000 ads per day. By 2014, that had leapt…
Programmatic mail is making waves on the marketing scene, and with good reason. It’s an exciting tool that brings out the best of digital marketing and marries it perfectly with Direct Mail; In marketing terms, a match made in heaven. In this blog piece we look at what Programmatic mail is, how it works, who…
At Herald Chase, we’ve worked with a number of charities over the last 2 and a half decades, some local and some further afield. It’s something we enjoy and gives us a real sense of satisfaction. Not that regular or traditional mailing work doesn’t, we’re still as passionate about that as ever, but the charity…
According to research by Statista, in 2017 there were 269 billion emails sent and received every day. That equates to a little over 11.2 billion emails every hour or around 186 million emails per minute. To put that into perspective, that’s more than the entire population of Russia sending an email every minute, every day!…
GDPR is still getting it’s feet under the table and plenty of businesses have avoided the apocalypse many feared. Of course, these are still unchartered waters in some ways but for the most part, it’s business as usual. After all, any business worth it’s salt will have already been safeguarding their customers data to the…
At Herald Chase, we’ve worked with a number of NHS and Private Health Care providers over the past 25 years. One thing we’ve learned from our experience working within the healthcare sector is that sometimes planning and implementing a marketing strategy can be more trying than some other sectors. There are a few reasons for…
The age old myth is that the cockroach could survive a nuclear explosion. Hopefully that theory will never be put to the test, but in relative terms, is Direct Mail the cockroach of marketing? A comparison to a cockroach may not be the most flattering metaphor, but it does share one common trait with it’s…
Make sure that’s what they do. Mailing is like any other business sector, you specialise in what you know. You wouldn’t get a plumber to fix your car, so why get some else to conduct your mailing. We often hear of printers doing mailings, we, as a mailing house wouldn’t do brochure printing in house.…
Having been in the mailing business for over 25 years, we have assisted education establishments with their mailing campaigns on numerous occasions. If you are mailing regularly you learn from experience, if you are not or it is not your main job role, we have listed a few tips to help guide you on your…
Legislative changes, market uncertainty… the previous 4 years or so have thrown up some interesting changes in the Direct Mail industry but one element that has remained stable is the annual net spend on door drop materials, according to recently published research. The Direct Marketing Association’s ‘Annual Door Drop industry Report’ uncovered that the annual…
Hybrid Mail isn’t a new phenomenon, the concept has actually been functional for a number of years now. Perhaps surprisingly however, not everyone outside of the mailing industry is familiar with it. Simply put, Hybrid Mail is an online postage system that allows you to send letters and business mail via the internet without physically…
We’re nearly 8 weeks into GDPR’s tenure as the new sheriff in town and thus far, the world hasn’t ended yet. Sure we may have seen a reduction in emails from Prince’s in far-away lands requesting our bank details so they can deposit huge sums of money into them catch free, or the local lawn…
In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
In today’s fast moving digital age, it seems there is less and less and room for Direct Mail to be noticed. The truth in fact is, Direct Mail is still an extremely powerful tool in your marketing tool box. And whilst getting your message to your customers is extremely important, perhaps just as important is…
Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…
With the recently implemented GDPR regulations and an avalanche of digital content available online, mail in its traditional form is enjoying somewhat of a resurgence. With this in mind, we have pulled together 4 mailing trends for you to consider when planning your marketing schedule, in order for you to truly capitalise on the opportunities…
“Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it” – Jim Rohn Arguably, the most valuable asset we all have is time. Time wasted on menial tasks such as printing letters and stuffing envelopes is detrimental to your ability to focus your attention…
Companies across the board from large corporates to SME’s in the private and public sector can all benefit from a targeted inbound marketing strategy. The reason inbound marketing is such a popular strategy to adopt is simple; it’s hugely effective. Public sector organisations such as the NHS, state education and government departments all use inbound…
Marketing in the Legal Sector: Why content is key Content marketing is widely considered to be the most effective form of marketing in the legal sector. But what is it exactly? And why is it so effective? Content Marketing Explained It’s a term we’ve all heard and will be familiar with, but do we really…
After what feels like an eternity of waiting, GDPR is imminently upon us. Next week, on Friday 25th May, what has become a ‘boogieman like’ presence to some will finally make itself known. We’ve all been educated on the implications and the requirements and no doubt a fair few marketing departments have lost sleep over…
It’s true of many areas if you do some detailed cost analysis on an area you will save money, the more you spend and the larger the usage , the greater the potential saving could be. Over recent years we at Herald Chase we have helped Companies save significant amounts. Our Hybrid Mail platform being…
If you have marketing data strung across multiple databases, you’ll know just how much of a negative impact it can have on your marketing activities. After all, it’s tough to centralise all your data when pulling in numerous databases from various locations and sources throughout the business. Perhaps a good analogy here is the ‘clearance…
The impending GDPR regulations have got everyone in the marketing sector re-thinking their strategies. Those who had previously been staunch advocates of digital channels are now returning to the more traditional Direct Mail methods that for so long had proved so effective. The changes GDPR will bring, coupled with a loss of faith from consumers…
The VAT tribunal’s recent decision could result in a reduction in costs of Direct Mail for charities, and furthermore, may even see some agencies and charities able to reclaim tax bills. The ruling is in relation to the printing and despatch of insurance packs in the case of an insurer, which in 2014 were the…
GDPR has been a hot topic in The Charity Sector since it was first mooted as an upgrade on the existing regulations back in 2016. In the 2 and a bit years since, there has been a colossal amount of information on the subject published by a plethora of sources ranging from the credible to…
Direct Mail is over 500 years old, so it’s no surprise people have been dazzled by advancing communication techniques in the centuries since. Whilst everything around us has changed, Direct Mail has been the constant that whilst always evolving, has continued to be a mainstay in our day to day lives. Digital advances over the…
Mailit.direct is our brand new hybrid mail solution, delivering you cost savings of up to 50% on your print and postage costs. Designed to be intuitive and simple to use, Mailit.direct is an all-encompassing mail delivery solution that caters for all of your business mail requirements: Envelope, paper, printed, fulfilled and despatched for the cost…
In the new GDPR era, the landscape of communicating with your customer base and prospects will significantly change. Simply allowing customers to ‘opt out’ of your email and other digital campaigns will no longer be sufficient to comply with the new regulations, with the onus now being on ‘explicit consent’ for all communications. An interesting…
Direct Mail has long been one of the most reliable mediums when communicating with your client or prospect base. Certainly in terms of return on your investment, it’s right up there with the very best. Factor in the upcoming GDPR regulations, and it’s suddenly become even more prominent in marketing conversations up and down the…
GDPR is everywhere. It’s on your social media channels, it’s probably in your newspapers and it’s definitely in every marketing industry magazine or publication you subscribe to. There is simply no escaping the topic… it’s looming large and from May 25th 2018, it’s here to stay. Given the avalanche of information on the subject, some…
With all the marketing channels and methods available to us today; online, offline, social, SEO… sometimes it’s easy to forget what our real marketing goals are. A successful marketing campaign isn’t always about hitting the most recipients on the smallest possible budget, but more about reaching the right audience with the right message, and then…
Direct mail has long been the preferred communication channel in the charity sector. There are many reasons for this, from it’s traditional simplicity that resonates with its target audience to it’s ability to engage with recipients in a way that perhaps digital mediums are less successful in doing. Whilst it’s undeniable that the increase in…
As of the last ‘full year’ stats in 2016, Direct Mail continues to blaze a trail in direct marketing and leads the way in terms of ROI. In fact, a study on Direct Mail carried out by InfoTrends served up the following results: 66% of Direct Mail is opened 62% of consumers who responded to…
We are all looking to maximise our return on the money we spend. This is particularly relevant in the acquisition of new business; which should be measured, targeted and then focused on the successes. The starting point is your data and your target market, and the messaging should be relevant to its recipients.…
If you send mail on a regular basis, be it business or personal, chances are you may have heard of Hybrid Mail. For those that haven’t, a quick ‘google search’ offers up the below definition: Hybrid mail is mail that is delivered using a combination of electronic and physical delivery. Usually, it involves digital data being transformed into…
Recent research carried out by Royal Mail found that approximately 6% of annual revenue is lost due to poor quality data. In monetary terms, that’s a sizeable impact on your bottom line. Of the 300 companies surveyed, 70% admitted to having customer data that was out of date. Given that data tends to decay at…
GDPR: Four letters that might not mean much to many. Yet…. In May 2018, under a year from now, the UK government is set to implement the EU’s General Data Protection Regulation. GDPR applies to all organisations or businesses handling the data of EU citizens; regulating data collection, sharing and usage. Whilst the fallout from…
If done properly, few marketing channels can offer up the kind of ROI that Direct Mail garners. In a world increasingly dominated by digital and online practices, Direct Mail is a throwback to the days when consumers valued ‘touch and feel’ and responded to it positively. Despite the online revolution, direct mail still plays a…
We’ve all come home from work or dropping the kids off at school only to find our doormats littered with the latest offering; from the local clothes outlet retailer to the friendly estate agency offering a free valuation of your house. For some, sitting down and sifting through these offerings is part of the daily…
A really interesting read on what is working within Direct Marketing and Digital Engagement at the moment southafrica-ed.com. Click the image below to view: Marketing Stats 2014
