Having worked with Wildlife Trusts Nationwide, as well as many other environmental organisations, we thought we’d use this month’s blog to highlight a very exciting development taking place on a stretch of the River Trent in Stoke.
This platform is usually reserved for talk of all things marketing, from the latest developments and trends to updates on what we’ve been up to here at Herald Chase HQ. This blog however is dedicated to a subject we are extremely passionate about; sustainability and the environment.
The section of the River Trent running through Stoke is not particularly known for its charm but that’s all about to change as it becomes the first major waterway to be rerouted in order to provide habitat for otters and trout, as well as reduce flooding. There has long been pressure from environmental organisations and charities to return our nations rivers to their natural state and this is a significant step forward.
Historically, sections of rivers running through many industrial towns were straightened and subsequently stripped of nature to better enable boat trade and industry. Slowly but surely, this is starting to be addressed by the government. By replacing these sections with ‘meanders’, the flow of the river is slowed which in turn helps to prevent flooding. It’s no mean feat either; 40,000 tons of earth have been dug out to create the meander on this particular section of the Trent which experts hope will support otters, trout and other fish, kingfishers and invertebrates.
It’s an inspiring and exciting change to what was once a derelict brownfield site, and one we hope will be replicated on straight stretches of rivers running through industrial towns up and down the country.
We’re immensely proud of the work we do with Wildlife Trusts and Environmental Organisations, helping in our small way to spread awareness and communicate their marketing messages. The tireless work they do deserves huge praise and we’re extremely grateful for their continued efforts in making the planet a greener place.
Thanks for taking the time to read this blog, if you require any marketing assistance or would like to discuss your own direct mail campaigns, we’d be happy to help.