Solution
The turnaround times were challenging, but by grouping inserts, and enabling our machine software to count multiple copies of inserts such as raffle tickets, the campaigns were run to maximum efficiently.
Despite 10 variations on one campaign we were still able to maximise the postal discounts the charity would benefit from.
The work is very bulky , some campaigns containing multiple magazines, but we were still able to meet our internal despatch targets , which far out way what the client was hoping we would achieve.
In line with our current philosophy of ensuring the campaigns are as environmental friendly as possible.
Outcome
Quite simply we try and minimise plastic, use recyclable materials and embrace digital responses though interactive , proven web based call to actions , often enhancing membership retention and cost effective lead generation.