Direct mail advertising from Herald Chase
We are the trusted partner of many corporate’s, charities, government departments and commercial companies throughout the UK.
Whether you mail small daily quantities or bulk campaigns, we are happy to handle campaigns of 500 to 500,000.
Yes really, we have customers literally sending small daily quantities of mail , some of which is through our Hybrid software, some simply send PDF’s and for others we may offer a complete data management service, sending different messages to different market sectors.
We have been doing direct mail since 1992 and are able to react swiftly and efficiently to your direct mail requirements
In this digital world, direct mail has a greater role to play in effective direct marketing campaigns. It gives you greater return on investment and increased profit
With response rates over 25 times that of e-mail.
Direct mail data services
It all starts with the data, this is the key to the success of your campaign
Even the best mailing piece, with an unbelievable offer is wasted on the wrong audience.
The beauty of direct mail is that you can mail as much or as little as you want, your budget permits or simply the enquiries you can handle.
As long as it arrives at the correct audience.
The majority of our data is supplied but in 25% of cases we work with our clients and manage their data.
When utilising our full data management services, from data capture to merging, de-duplicating records, through match it software, from mailsorting and segmentation, we will ensure we maximise your R.O.I.
Whether profiling, validating addresses through our mailing preference software, then enrich your target by Standard Industry Classification codes, we can suggest the most appropriate sources to add to your data to increase your audience.
We are not list brokers, and are happy to suggest where the best list sources can be obtained, we are a re-seller of the Credit Safe database, that enables you to pin point potential customers, analyse the size and potential of your target market.
The credit safe data is free to anyone wishing to use our mailing service, this is updated monthly from Companies House legal updates.
Direct mail personalisation
Once the data is all prepared for your campaign, in the simplest form it is merely adding a name and address to the letter or envelope.
In its broadest form its selecting other relevant data be it transaction details, personalised images from specific coding, audience related brochures.
It is said the higher the personalised content the higher the response.
Direct mail printing
Once you’ve approved the piece for printing, we appreciate you just want the item out the door, with our hi speed printers your campaign begins its production process.
We appreciate the urgency of campaigns and this is expedited on our printing equipment which generally runs at speeds of 5,000 per hour and when put on a number of machines we can react to the most demanding of campaign expectations.
Direct mail fulfilment
Dependant on your mailing piece this is generally a mechanised process, and can be run on multiple machines, each running at 5000 items per hour enabling campaigns to be efficiently fulfilled.
Direct mail UK despatch
As a UK based fulfilment house, we have access to all the distributors and DSA’s within the UK, price permitting Royal Mail would be our first choice.
Their reliability is still the best in the country
We have the experience to offer you cost effective, reliable solutions to your direct mail and post-room requirements.