Based in the heart of Reading, Berkshire primarily serving London and the M4 Corridor. We can help you reach your target audience with focused direct mail campaigns; reinforced by digital and social marketing.
With over 30 years of experience in the direct mail industry we know how to create effective campaigns that get results. We can help you with every step of the process, from data collection and analysis to campaign design and execution.
We also offer a variety of other services to help you improve your direct mail campaigns, including:
If you’re looking for a reliable and experienced direct mail partner, we can help. Contact us today to learn more about our services.
Over 30 Years Experience
Results Driven
Data Focused
Global Reach
Whether you send out small daily volumes or large-scale campaigns, we are the trusted partner for numerous organisations, including corporates, charities, government departments, and commercial businesses across the UK.
We have the expertise to provide you with cost-effective and dependable solutions tailored to your specific direct mail and post-room needs.
In today’s digital landscape, direct mail assumes a pivotal role in driving successful direct marketing campaigns. By incorporating direct mail into your marketing strategies, you can enhance your return on investment and maximise profits.
Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…
Segmenting address data is the secret to making your direct mail campaigns more personal, impactful, and cost-effective. By targeting the right audience with the right message, you’ll boost engagement and drive better results. Here’s how you can get started in under two minutes. Why segmenting matters Why Segmenting Matters Segmentation allows you to: Deliver tailored,…
Ever wondered how direct mail makes its way from an idea to someone’s doormat? Behind every letter, leaflet, or postcard is a meticulous process that transforms raw data into a polished, personalised message. This step-by-step guide will explain how direct mail campaigns are created and delivered, optimised for success at every stage. If you’re considering…
Direct mail has been a pillar of communication for centuries, evolving from hand-delivered letters to the sophisticated marketing tool we know today. Its ability to connect businesses with their audience in a tangible, personal way has stood the test of time. Let’s take a quick journey through the history of direct mail to see how…
Digital media has revolutionised advertising, offering new ways to reach and engage consumers. Traditionally, digital advertising and direct mail operated separately, with distinct strategies, budgets, and goals. However, advancements in technology and data capabilities are merging these two channels, creating seamless omnichannel campaigns that reach consumers anytime, anywhere. Collaboration Between Digital and Direct Mail Successful…
Direct Mail refers to a marketing strategy where businesses send physical promotional materials, such as postcards, brochures, or catalogues, directly to a targeted audience through the postal service. This approach allows companies to reach potential customers in a tangible and personal way. Direct Mail campaigns are highly targeted, enabling businesses to tailor their messages to specific demographics or locations.
Direct Mail is valued for its ability to generate a favourable Return on Investment (ROI). By precisely targeting the right audience, businesses can expect higher response rates and increased sales, making it a cost-effective marketing method. The tangible nature of Direct Mail often leads to better engagement and trust among recipients, further enhancing its effectiveness in delivering a positive ROI for businesses.
At Herald Chase, our Direct Mail Services offer a hassle-free, targeted approach to reaching your audience. By choosing us, you benefit from expertly crafted campaigns tailored to your specific needs. We ensure your message is delivered effectively, saving you time and effort. With our reliable service, you can enhance your marketing efforts and boost your business’s success.
Absolutely, direct mail continues to be effective despite the rise of digital communications like email and SMS. Contrary to popular belief, direct mail remains relevant. Its tangible nature often garners more attention than electronic messages. Studies show that well-targeted, creatively designed direct mail can yield impressive response rates, making it a valuable marketing tool even in today’s digital age.
Direct Mail Services are utilised by various sectors, including the charity sector, finance industry, membership mailings, and the health sector. At Herald Chase, we boast expertise and extensive experience in these fields, making us a reliable choice for your Direct Mail needs. Trust us to deliver effective solutions tailored to your industry’s requirements.
Direct Mail services offer several advantages to businesses. Firstly, they provide a targeted approach, allowing businesses to reach specific demographics, ensuring their message reaches the right audience. Secondly, Direct Mail is tangible and can leave a lasting impression; physical mail can be kept, shared, and revisited, increasing brand recall. Additionally, it allows for personalisation, enabling businesses to tailor their messages for individual customers, enhancing engagement. Direct Mail also boasts a high response rate, making it a cost-effective marketing tool. Lastly, it offers measurable results, enabling businesses to track responses and gauge the effectiveness of their campaigns, ultimately helping in refining future marketing strategies.
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