Based in the heart of Reading, Berkshire primarily serving London, M4 Corridor, worldwide and to infinity and beyond! We can help you reach your target demographic with targeted direct mail campaigns; reinforced by digital and social marketing.
We have over 30 years of experience in the direct mail industry and we know how to create effective campaigns that get results. We can help you with every step of the process, from data collection and analysis to campaign design and execution.
We also offer a variety of other services to help you improve your direct mail campaigns, including:
If you’re looking for a reliable and experienced direct mail partner, we can help. Contact us today to learn more about our services.
As a re-seller of companies house based data, which is updated monthly, this gives you the perfect platform to create the data infrastructure on which to base your data for campaigns.
We underpin your campaigns by enriching your data, to increase your return on investment on dispatching your campaign.
Or you can despatch a simple mail campaign, utilising our state of the art mailing equipment.
Over 30 Years Experience
Results Driven
Data Focused
Global Reach
Whether you send out small daily volumes or large-scale campaigns, we are the trusted partner for numerous organisations, including corporates, charities, government departments, and commercial businesses across the UK.
We have the expertise to provide you with cost-effective and dependable solutions tailored to your specific direct mail and post-room needs.
In today’s digital landscape, direct mail assumes a pivotal role in driving successful direct marketing campaigns. By incorporating direct mail into your marketing strategies, you can enhance your return on investment and maximise profits.
As a membership organisation, knowing and understanding your ideal member inside out is a vitally important part of membership management. It helps you connect, engage, and provide value more effectively. Let’s look into why profiling is crucial and how to do it right: Why Profile Your Ideal Member? Tailored Engagement :When you have a clear…
In the ever changing and constantly evolving world of direct mail & marketing, effective, personalised and impactful direct mail campaigns have taken a huge leap forward with the integration of artificial intelligence (AI). In this blog, we will look at the ways AI is revolutionising Direct Mail as we know it. Data Analysis and Segmentation:…
In the current digital environment, membership organisations face a unique challenge: how to effectively engage and retain members in a world dominated by online interactions. Direct mail, when leveraged strategically, can be a powerful tool at your disposal. However, its success hinges on one critical factor—data. In this blog, we will explore why data is…
Understanding and harnessing effective direct mail elements are key to delivering impactful campaigns that resonate with target audiences. From captivating design and persuasive copy to strategic targeting and seamless integration with digital channels, each element plays a pivotal role in driving customer engagement and response rates. We look at the top three elements of a…
Direct mail provides a tangible and personal touch that can strengthen relationships and foster a sense of community. Below we look at some practical tips that will help housing associations create impactful direct mail campaigns to engage and connect with their residents. Segment Your Audience: To maximise the effectiveness of your direct mail campaigns, segment…
Direct mail continues to be a valuable marketing tool, delivering tangible results when executed strategically. Today, we’ll look at the key factors that contribute to maximising the ROI of your direct mail campaigns. So, let’s get started! Targeted Audience Selection To achieve a strong ROI, it’s crucial to carefully select your target audience. By defining…
Direct Mail refers to a marketing strategy where businesses send physical promotional materials, such as postcards, brochures, or catalogues, directly to a targeted audience through the postal service. This approach allows companies to reach potential customers in a tangible and personal way. Direct Mail campaigns are highly targeted, enabling businesses to tailor their messages to specific demographics or locations.
Direct Mail is valued for its ability to generate a favourable Return on Investment (ROI). By precisely targeting the right audience, businesses can expect higher response rates and increased sales, making it a cost-effective marketing method. The tangible nature of Direct Mail often leads to better engagement and trust among recipients, further enhancing its effectiveness in delivering a positive ROI for businesses.
At Herald Chase, our Direct Mail Services offer a hassle-free, targeted approach to reaching your audience. By choosing us, you benefit from expertly crafted campaigns tailored to your specific needs. We ensure your message is delivered effectively, saving you time and effort. With our reliable service, you can enhance your marketing efforts and boost your business’s success.
Absolutely, direct mail continues to be effective despite the rise of digital communications like email and SMS. Contrary to popular belief, direct mail remains relevant. Its tangible nature often garners more attention than electronic messages. Studies show that well-targeted, creatively designed direct mail can yield impressive response rates, making it a valuable marketing tool even in today’s digital age.
Direct Mail Services are utilised by various sectors, including the charity sector, finance industry, membership mailings, and the health sector. At Herald Chase, we boast expertise and extensive experience in these fields, making us a reliable choice for your Direct Mail needs. Trust us to deliver effective solutions tailored to your industry’s requirements.
Direct Mail services offer several advantages to businesses. Firstly, they provide a targeted approach, allowing businesses to reach specific demographics, ensuring their message reaches the right audience. Secondly, Direct Mail is tangible and can leave a lasting impression; physical mail can be kept, shared, and revisited, increasing brand recall. Additionally, it allows for personalisation, enabling businesses to tailor their messages for individual customers, enhancing engagement. Direct Mail also boasts a high response rate, making it a cost-effective marketing tool. Lastly, it offers measurable results, enabling businesses to track responses and gauge the effectiveness of their campaigns, ultimately helping in refining future marketing strategies.
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