Data; It’s the starting point for everything we do. Effective marketing requires strong data as its platform.
We research and profile your data; to focus, target and deliver results.
Data quality is a measurable investment; the higher the quality, the greater the return.
All creative, print, materials and delivery costs are wasted should the data be incorrect.
Data cleansing is vital to optimising the value of your customer and prospect database. It is widely acknowledged that data deteriorates at over 35% each year.
Therefore the importance of maintaining your records is essential to ensure that money is not wasted on marketing to invalid or duplicated customer records.
With consistent, regular and disciplined campaigns engaging your customers, your data is continually verified and enriched.