Data is the starting point for everything we do; effective direct mail marketing requires strong data as its platform.
We research and profile your data to focus, target, and deliver results.
Data quality is a measurable investment; the higher the quality, the greater the return.
All creative, print, materials, and delivery costs are wasted if the data is incorrect.
Data cleansing is vital to optimising the value of your customer and prospect database. It is widely acknowledged that data deteriorates at over 35% each year.
Therefore, it is essential to maintain your records to ensure that money is not wasted on marketing to invalid or duplicated customer records.
With consistent, regular, and disciplined campaigns engaging your customers, your data is continually verified and enriched.
We appreciate that it is not always possible to supply a clean, fully amended database. That’s why we offer a database manipulation and management service from simple de-duplication to comprehensive daily database management.