Smarter Mail: How AI and Direct Mail Create Powerful Marketing Solutions

In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…

Programmatic Mail Revolution: A Decade of Transformation in Direct Marketing

Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…

Keeping Members Engaged Across Multiple Digital Platforms

For membership organisations, engaging members is always a priority. But with members spread across various digital platforms—social media, email, websites, and apps—it can feel like a juggling act. How do you ensure everyone feels connected, valued, and involved in your community? Here are practical, proven strategies to help membership organisations keep members engaged and active,…

Using Direct Mail to Strengthen Member Engagement for Institutes and Professional Bodies

In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…

Herald Chase – Proudly ISO Accredited

In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…

Smart Ways to Segment Address Data for Direct Mail Success

Segmenting address data is the secret to making your direct mail campaigns more personal, impactful, and cost-effective. By targeting the right audience with the right message, you’ll boost engagement and drive better results. Here’s how you can get started in under two minutes. Why segmenting matters Why Segmenting Matters Segmentation allows you to: Deliver tailored,…

The Journey from Data to Doorstep: How Direct Mail Campaigns Are Delivered

Ever wondered how direct mail makes its way from an idea to someone’s doormat? Behind every letter, leaflet, or postcard is a meticulous process that transforms raw data into a polished, personalised message. This step-by-step guide will explain how direct mail campaigns are created and delivered, optimised for success at every stage. If you’re considering…

Bridging the Gap: Integrating Digital Ads with Direct Mail

Digital media has revolutionised advertising, offering new ways to reach and engage consumers. Traditionally, digital advertising and direct mail operated separately, with distinct strategies, budgets, and goals. However, advancements in technology and data capabilities are merging these two channels, creating seamless omnichannel campaigns that reach consumers anytime, anywhere. Collaboration Between Digital and Direct Mail Successful…