In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…
Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…
For membership organisations, engaging members is always a priority. But with members spread across various digital platforms—social media, email, websites, and apps—it can feel like a juggling act. How do you ensure everyone feels connected, valued, and involved in your community? Here are practical, proven strategies to help membership organisations keep members engaged and active,…
In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…
Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…
Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…
26 Years is a long time. When we first started out, Sir John Major ran the country, Wet Wet Wet topped the charts and the price of petrol was 40p per litre. Much has changed in the years since; socially, politically and of course, within the marketing industry. What has remained the same however is…
Outsourced Fundraising Letters & Appeal Campaigns – Long standing UK Charity providing assistance to rural African communities We have been assisting charities with direct mail for over 25 years. In its very simplest form traditional direct mail, to detailed personalised pieces where specific sponsorship has been involved. We now have a specialist team helping select…
Outsourced Business Letters –London based Accountancy Practice Having worked with a number of companies in the financial services sector, we have a wealth of experience catering for the specific needs of accountants and solicitors, as wealth as a host of other businesses in the sector such as insurance companies, banks and other financial institutions.…
