Return on Investment

We are all looking to maximise our return on the money we spend.   This is particularly relevant in the acquisition of new business; which should be measured, targeted and then focused on the successes.   The starting point is your data and your target market, and the messaging should be relevant to its recipients.…

How much is your data costing you?

Recent research carried out by Royal Mail found that approximately 6% of annual revenue is lost due to poor quality data. In monetary terms, that’s a sizeable impact on your bottom line. Of the 300 companies surveyed, 70% admitted to having customer data that was out of date. Given that data tends to decay at…