In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
In today’s fast moving digital age, it seems there is less and less and room for Direct Mail to be noticed. The truth in fact is, Direct Mail is still an extremely powerful tool in your marketing tool box. And whilst getting your message to your customers is extremely important, perhaps just as important is…
Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…
With the recently implemented GDPR regulations and an avalanche of digital content available online, mail in its traditional form is enjoying somewhat of a resurgence. With this in mind, we have pulled together 4 mailing trends for you to consider when planning your marketing schedule, in order for you to truly capitalise on the opportunities…
“Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it” – Jim Rohn Arguably, the most valuable asset we all have is time. Time wasted on menial tasks such as printing letters and stuffing envelopes is detrimental to your ability to focus your attention…
Companies across the board from large corporates to SME’s in the private and public sector can all benefit from a targeted inbound marketing strategy. The reason inbound marketing is such a popular strategy to adopt is simple; it’s hugely effective. Public sector organisations such as the NHS, state education and government departments all use inbound…
Marketing in the Legal Sector: Why content is key Content marketing is widely considered to be the most effective form of marketing in the legal sector. But what is it exactly? And why is it so effective? Content Marketing Explained It’s a term we’ve all heard and will be familiar with, but do we really…
After what feels like an eternity of waiting, GDPR is imminently upon us. Next week, on Friday 25th May, what has become a ‘boogieman like’ presence to some will finally make itself known. We’ve all been educated on the implications and the requirements and no doubt a fair few marketing departments have lost sleep over…
If you have marketing data strung across multiple databases, you’ll know just how much of a negative impact it can have on your marketing activities. After all, it’s tough to centralise all your data when pulling in numerous databases from various locations and sources throughout the business. Perhaps a good analogy here is the ‘clearance…
We are all looking to maximise our return on the money we spend. This is particularly relevant in the acquisition of new business; which should be measured, targeted and then focused on the successes. The starting point is your data and your target market, and the messaging should be relevant to its recipients.…
