We are all looking to maximise our return on the money we spend.
This is particularly relevant in the acquisition of new business; which should be measured, targeted and then focused on the successes.
The starting point is your data and your target market, and the messaging should be relevant to its recipients.
If you have multiple data bases, these will need consolidating, then de-duplicating against matches; not just Mr Smith at the address, but Mr Ron Smith for example, which we call ‘fuzzy’ matches.
Multiple mailings to one contact are not only a waste of money, but also irritating for the recipient.
Once the lists are consolidated, with unique contacts, we then take out the contacts who have requested not to be on direct mail list by registering through the Mailing Preference Service.
We then run a data validation report to screen for mortalities or any movers, and supply you with a report detailing the numbers of each.
Once we’ve got your data ‘in shape’ we can enrich with further criteria, to help more precisely define your target market and obtain more contacts within same sector.
Then it is down to the offer and content being engaging, but that we leave down to you, you know your business best!
We make your data work for you!
For a free data report highlighting the wasted records please call or email us.
Thanks for taking the time to read this blog piece on Direct Mail and Data, if you need any further info or have an enquiry , feel free to contact us on the office number: 0118 474 888.