26 Years is a long time. When we first started out, Sir John Major ran the country, Wet Wet Wet topped the charts and the price of petrol was 40p per litre. Much has changed in the years since; socially, politically and of course, within the marketing industry. What has remained the same however is our key objective, the reason we do what we do; delivering and communicating your message, whatever or however that may be.
Although our core expertise sits within the Direct Mail sector, our business has evolved to provide digital and online solutions from e-mail marketing to landing pages and PURL’s that dovetail with the direct mail campaigns we produce on behalf of our clients. What sit’s at the very heart of these campaigns is the message you want to deliver to your target audience.
From our Reading home, we work with clients across a multitude of sectors from financial services, to charities, trusts, institutes, retail, large corporates, transport, healthcare and the public sector, to name but a few. Each client and each campaign is different but the objective remains the same; to reach a target audience with the right message at the right time.
You can view case studies on some of the clients we have worked with here:
https://www.heraldchase.com/sectors/
With Direct Mail being our key area of expertise, we’re perfectly placed to guide and advise our clients on delivering campaigns that resonate with their recipients, whilst keeping a strong focus on cost efficiency and return on investment. Given Direct Mail has an average response rate of 4.4% (email marketing for example sits somewhere around the 0.12% mark), it’s easy to see why our clients keep us busy all year round.
Much as our objective has remained the same, so have some of the key members of our team. We still have several of those who started this journey with us way back in 1992 and whilst we have obviously recruited new team members over the years, the ethos and core values we instilled have continued. We pride ourselves on our reliability, integrity and deliverability and our aim has always been to be an extension of the clients we work with, to be seen as a partnered supplier who really understands the needs and requirements of our customers.
With the recently implemented GDPR regulations, we’ve seen an upturn in the Direct Mail enquiries we receive on a daily basis, owing to the fact that “you won’t need consent for postal marketing”. Many of the businesses we work with see GDPR as a real opportunity to better engage with their customers and prospects and we’re only too happy to help.
If you would like to talk to us about your current business mail requirements or challenges, or indeed you are looking to increase your direct marketing efforts, you are always welcome at our Reading office to talk through the details or alternatively, one of our experienced team can help answer your queries over the phone.
Next year see’s our 27th year in the Direct Mail sector and we anticipate delivering your messages for many, many more. It’s certainly exciting times ahead for Herald Chase and Direct Mail.
Thanks for taking the time to read this piece on Herald Chase. If you need any further info or would like to talk to us about your mailing campaigns, feel free to contact us on our office number: 01189 474 888 or alternatively, email us at enquiries@heraldchase.com
