Direct Mail in 2021

Direct Mail in 2021 is thriving. It’s had quite the journey since it’s introduction by Charles I in 1635, and even though it’s adapted and shifted focus continually over the hundreds of years since, in 2021 it’s still a major part of the marketing mix. We all know the fundamental benefits; high open rates and…

More bang for your marketing buck

Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…

The importance of local relationships

Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…