Its 9am. You’ve made your first coffee of the morning, had the obligatory chat with Sandra from finance in the kitchen, and just sat down at your desk ready and waiting for the challenges the day will bring. Then you receive a spreadsheet with 2000 records that need to be merged, printed, enclosed and mailed……
At Herald Chase, we’ve been working with Housing Associations for a number of years, assisting them with their mailing requirements and helping obtain the best postal rates available, amongst other things. We understand the focus in the public sector is demanding; there are cuts in resources and budgets, whilst we appreciate there is still need to…
26 Years is a long time. When we first started out, Sir John Major ran the country, Wet Wet Wet topped the charts and the price of petrol was 40p per litre. Much has changed in the years since; socially, politically and of course, within the marketing industry. What has remained the same however is…
Outsourced Fundraising Letters & Appeal Campaigns – Long standing UK Charity providing assistance to rural African communities We have been assisting charities with direct mail for over 25 years. In its very simplest form traditional direct mail, to detailed personalised pieces where specific sponsorship has been involved. We now have a specialist team helping select…
Outsourced Business Letters –London based Accountancy Practice Having worked with a number of companies in the financial services sector, we have a wealth of experience catering for the specific needs of accountants and solicitors, as wealth as a host of other businesses in the sector such as insurance companies, banks and other financial institutions.…
Having run a business in Reading for over 30 years, we have realised how lucky we are to be based in such a well-positioned and well connected town with a large and diverse business population. Reading has received continual investment in its infrastructure which has been, and continues to be, well received by the business…
A recent Marketing Week article (September 2018) posed this very question to its readers, citing the Insurance provider Homeserve as a case study to help answer the query. It opened with the statement that Homeserve claims it is actually saving money and receiving fewer complaints since GDPR came into force in May this year. On…
Direct Mail is one of the oldest marketing channels in the book. It’s been there, done it, bought the t-shirt, washed the t-shirt, worn it again, and so on. We’ve spoken in previous blogs about the channel’s resilience and versatility, so it’s really no surprise Direct Mail is still one of the most successful marketing…
Content is everywhere. The way we absorb and digest it, be that through TV, streaming, podcasts, printed or social media differs for everyone but content is what draws us in. According to research carried out by the Content Marketing Institute, in 1984 the average person saw 2000 ads per day. By 2014, that had leapt…
Programmatic mail is making waves on the marketing scene, and with good reason. It’s an exciting tool that brings out the best of digital marketing and marries it perfectly with Direct Mail; In marketing terms, a match made in heaven. In this blog piece we look at what Programmatic mail is, how it works, who…