Uncertain: not able to be relied on; not known or definite Challenging: testing one’s abilities; demanding Unprecedented: never done or known before Covid-19 has forced businesses to reassess their marketing budgets and strategies in order to navigate their way through uncertain, challenging and unprecedented times. The questions is, when something has never been seen or…
The world is getting greener, as more and more of us pay greater attention to our carbon footprint and its impact on the environment. With this increased awareness comes a need to cater for our clients who are actively seeking to be more eco-friendly with their communications and, as an advocate for a healthier planet…
Sustainability and climate change has dominated public interests for some time now. The very public emergence of the Nobel Peace Prize nominated Greta Thunberg has helped to inspire a generation who care passionately about global warming, to add weight to an already significantly growing movement of environmentally conscious baby boomers and millennial’s. Now more than…
Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…
Outsourced Membership Mailings – Wildlife Trust UK With over 800,000 current members and 40,000 volunteer’s nationwide, the Wildlife Trusts across the UK send out large volumes of mail monthly. From newsletters to raising awareness for specific projects or campaigns, the subject matter is usually varied and diverse. Managing the mailing process internally can be a…
SEO and Direct Mail on the face of it, have very little in common. One is the elder statesman of direct marketing, the other one of the pillars of digital marketing. The idea that one could have any kind of significant impact on the other is not often considered. But consider this… if no-one knows…
According to a recent survey by Microsoft, the average attention span is now down to 8 seconds, a mere 5 seconds longer than the ‘alleged’ memory of a goldfish (That’s actually a myth, it’s much longer than that, but that’s for another blog). The point is, when you get your chance, you have to shoot…
In a world heavily reliant on online communications and digital marketing, it is easy to forget the impact and importance of direct mail. In fact, recent data suggests it’s still very much a powerful tool to reach your target audience with. A recent survey from PFL showed 83% of marketers reported a ‘very good’ ROI…
For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…
At Herald Chase, we are often asked by our clients to participate in the planning of forthcoming Direct Mail campaigns and provide input at briefing stage. Many of the conversations in these briefs are around polybags and plastics and the more environmentally friendly options available. In these instances, we always maintain paper is the better…