AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…
Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…
In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…
Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…
For membership organisations, engaging members is always a priority. But with members spread across various digital platforms—social media, email, websites, and apps—it can feel like a juggling act. How do you ensure everyone feels connected, valued, and involved in your community? Here are practical, proven strategies to help membership organisations keep members engaged and active,…
In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…
Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…
Segmenting address data is the secret to making your direct mail campaigns more personal, impactful, and cost-effective. By targeting the right audience with the right message, you’ll boost engagement and drive better results. Here’s how you can get started in under two minutes. Why segmenting matters Why Segmenting Matters Segmentation allows you to: Deliver tailored,…
Ever wondered how direct mail makes its way from an idea to someone’s doormat? Behind every letter, leaflet, or postcard is a meticulous process that transforms raw data into a polished, personalised message. This step-by-step guide will explain how direct mail campaigns are created and delivered, optimised for success at every stage. If you’re considering…
