Direct Mail in 2021 is thriving. It’s had quite the journey since it’s introduction by Charles I in 1635, and even though it’s adapted and shifted focus continually over the hundreds of years since, in 2021 it’s still a major part of the marketing mix. We all know the fundamental benefits; high open rates and…
“Two thirds of UK consumers want to see action on e-commerce sustainability” “Half of UK Shoppers influenced by brand eco credentials” These are just a couple of the headlines seen in the press this week after a simple Google search on Sustainability UK. Of course, this narrative will come as no surprise given the…
The demand for eco friendly businesses gets bigger by the day. According to the Harvard Business Review, a recent survey showed 65% of consumers want to buy from purpose driven brands that advocate sustainability. Not only would they prefer to buy from ‘eco friendly’ businesses, but another study from Barron’s actually showed they’d be prepared…
Not for profit organisations are often faced with the challenge of having restricted marketing budgets. To raise awareness for their particular cause and promote their message can seem a daunting task in a world where we are all constantly competing with louder, more prominent advertisers with seemingly huge budgets. But it can be done and…
If not, then why not? Things have changed immeasurably over the course of the past 12 months… in fact customer behaviours change so fast it’s difficult to keep up! At the very core of understanding those customer behaviours is data and that is why it should play an intrinsic role in any marketing strategy. In…
Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…
Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…
We’ve had plenty of conversations with clients in marketing departments up and down the country on what 2021 may look like for Direct Mail. In order to summarise those discussions, in this weeks blog we’ve compiled our top 5 tips for your marketing campaigns this year: “Have clear objectives and target your data” In order…
The Covid 19 Pandemic has affected customer behaviours all over the world. At a time where many workplaces up and and down the country have been temporarily closed and consumers have been driven indoors more frequently in a bid to combat the rising infection rates, online traffic has increased as people consume content across a…
How long have we got to make sure business mail and DM pieces reach the required destinations in time? And what about post sent internationally? Here’s a rundown of all the final post dates you need to know. UK Inland Services Date …