Marketing your way through a pandemic

Uncertain: not able to be relied on; not known or definite Challenging: testing one’s abilities; demanding Unprecedented: never done or known before Covid-19 has forced businesses to reassess their marketing budgets and strategies in order to navigate their way through uncertain, challenging and unprecedented times. The questions is, when something has never been seen or…

Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company

Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…

Outsourced Membership Mailings Case Study – Wildlife Trust UK

Outsourced Membership Mailings – Wildlife Trust UK  With over 800,000 current members and 40,000 volunteer’s nationwide, the Wildlife Trusts across the UK send out large volumes of mail monthly. From newsletters to raising awareness for specific projects or campaigns, the subject matter is usually varied and diverse. Managing the mailing process internally can be a…

The Tortoise or the Hare?

For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…