If not, then why not? Things have changed immeasurably over the course of the past 12 months… in fact customer behaviours change so fast it’s difficult to keep up! At the very core of understanding those customer behaviours is data and that is why it should play an intrinsic role in any marketing strategy. In…
Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…
Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…
We’ve had plenty of conversations with clients in marketing departments up and down the country on what 2021 may look like for Direct Mail. In order to summarise those discussions, in this weeks blog we’ve compiled our top 5 tips for your marketing campaigns this year: “Have clear objectives and target your data” In order…
The Covid 19 Pandemic has affected customer behaviours all over the world. At a time where many workplaces up and and down the country have been temporarily closed and consumers have been driven indoors more frequently in a bid to combat the rising infection rates, online traffic has increased as people consume content across a…
How long have we got to make sure business mail and DM pieces reach the required destinations in time? And what about post sent internationally? Here’s a rundown of all the final post dates you need to know. UK Inland Services Date …
What with budgets being restricted and cash flow being tight in the current climate, its more important than ever that every penny you spend on marketing is impactful and delivers value. Experienced marketeers will have a good idea of what works and what doesn’t, but if you fall outside of that category maybe you’ve fallen…
Having worked with Wildlife Trusts Nationwide, as well as many other environmental organisations, we thought we’d use this month’s blog to highlight a very exciting development taking place on a stretch of the River Trent in Stoke. This platform is usually reserved for talk of all things marketing, from the latest developments and trends to…
This week we’d just like to say a massive thank you to the various councils and local authorities up and down the country. Their communication to residents within their communities has been extremely supportive and it is hugely commendable to see all the areas they are covering… the list goes on. To broadly summarise some…
Every marketer in the country is facing the same problem… what do we do now? Despite exhibitions and events being cancelled and millions working from home, marketing teams are still expected to deliver results and generate new business leads. This has led some of the worlds leading brands to embrace Direct Mail at the forefront…
