What with budgets being restricted and cash flow being tight in the current climate, its more important than ever that every penny you spend on marketing is impactful and delivers value. Experienced marketeers will have a good idea of what works and what doesn’t, but if you fall outside of that category maybe you’ve fallen…
Having worked with Wildlife Trusts Nationwide, as well as many other environmental organisations, we thought we’d use this month’s blog to highlight a very exciting development taking place on a stretch of the River Trent in Stoke. This platform is usually reserved for talk of all things marketing, from the latest developments and trends to…
This week we’d just like to say a massive thank you to the various councils and local authorities up and down the country. Their communication to residents within their communities has been extremely supportive and it is hugely commendable to see all the areas they are covering… the list goes on. To broadly summarise some…
Every marketer in the country is facing the same problem… what do we do now? Despite exhibitions and events being cancelled and millions working from home, marketing teams are still expected to deliver results and generate new business leads. This has led some of the worlds leading brands to embrace Direct Mail at the forefront…
Uncertain: not able to be relied on; not known or definite Challenging: testing one’s abilities; demanding Unprecedented: never done or known before Covid-19 has forced businesses to reassess their marketing budgets and strategies in order to navigate their way through uncertain, challenging and unprecedented times. The questions is, when something has never been seen or…
The world is getting greener, as more and more of us pay greater attention to our carbon footprint and its impact on the environment. With this increased awareness comes a need to cater for our clients who are actively seeking to be more eco-friendly with their communications and, as an advocate for a healthier planet…
Sustainability and climate change has dominated public interests for some time now. The very public emergence of the Nobel Peace Prize nominated Greta Thunberg has helped to inspire a generation who care passionately about global warming, to add weight to an already significantly growing movement of environmentally conscious baby boomers and millennial’s. Now more than…
Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…
Outsourced Membership Mailings – Wildlife Trust UK With over 800,000 current members and 40,000 volunteer’s nationwide, the Wildlife Trusts across the UK send out large volumes of mail monthly. From newsletters to raising awareness for specific projects or campaigns, the subject matter is usually varied and diverse. Managing the mailing process internally can be a…
SEO and Direct Mail on the face of it, have very little in common. One is the elder statesman of direct marketing, the other one of the pillars of digital marketing. The idea that one could have any kind of significant impact on the other is not often considered. But consider this… if no-one knows…