Sustainable marketing for a greener audience

Sustainability and climate change has dominated public interests for some time now. The very public emergence of the Nobel Peace Prize nominated Greta Thunberg has helped to inspire a generation who care passionately about global warming, to add weight to an already significantly growing movement of environmentally conscious baby boomers and millennial’s. Now more than…

Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company

Outsourced Mail Case Study – Large UK Vehicle Fleet Management Software Company Many companies carry out their mailing requirements in house, often with accounts departments or receptionists printing, enclosing and despatching invoices, remittance documents or general business mail. Aside from the obvious productivity issues this brings, in some cases there are often long term leases…

Boosting online campaigns with direct mail

In a world heavily reliant on online communications and digital marketing, it is easy to forget the impact and importance of direct mail. In fact, recent data suggests it’s still very much a powerful tool to reach your target audience with. A recent survey from PFL showed 83% of marketers reported a ‘very good’ ROI…

The Tortoise or the Hare?

For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…

Paper or Plastic?

At Herald Chase, we are often asked by our clients to participate in the planning of forthcoming Direct Mail campaigns and provide input at briefing stage. Many of the conversations in these briefs are around polybags and plastics and the more environmentally friendly options available. In these instances, we always maintain paper is the better…

The Customer is King

Your business is reliant on customers. Some are a pleasure to work with, some are challenging and some really push you to the limits of your experience and expertise. One thing is certain, they’re all vital. So when it comes to attracting new customers, where and how do you start? The obvious starting point is…

Cost effective savings in the Public Sector

There are some very informative articles available; a good example being by the Economic and Social council on shaping society piece below: https://esrc.ukri.org/news-events-and-publications/impact-case-studies/cost-efficient-service-delivery-in-the-public-sector/ From the research we have carried out, we appreciate that budgets are coming under increased pressure and we have highlighted savings of up to to 60% on outsourcing business mail. A City…