Marketing Sustainably in an ever changing world

“Two thirds of UK consumers want to see action on e-commerce sustainability” “Half of UK Shoppers influenced by brand eco credentials”   These are just a couple of the headlines seen in the press this week after a simple Google search on Sustainability UK. Of course, this narrative will come as no surprise given the…

Marketing Strategy Tips for Nonprofit organisations

Not for profit organisations are often faced with the challenge of having restricted marketing budgets.   To raise awareness for their particular cause and promote their message can seem a daunting task in a world where we are all constantly competing with louder, more prominent advertisers with seemingly huge budgets. But it can be done and…

Is data driving your marketing efforts?

If not, then why not? Things have changed immeasurably over the course of the past 12 months… in fact customer behaviours change so fast it’s difficult to keep up! At the very core of understanding those customer behaviours is data and that is why it should play an intrinsic role in any marketing strategy. In…

More bang for your marketing buck

Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…

The importance of local relationships

Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…

5 tips for your Direct Mail Campaigns in 2021

We’ve had plenty of conversations with clients in marketing departments up and down the country on what 2021 may look like for Direct Mail. In order to summarise those discussions, in this weeks blog we’ve compiled our top 5 tips for your marketing campaigns this year: “Have clear objectives and target your data”  In order…

5 Marketing Myths Explained

What with budgets being restricted and cash flow being tight in the current climate, its more important than ever that every penny you spend on marketing is impactful and delivers value. Experienced marketeers will have a good idea of what works and what doesn’t, but if you fall outside of that category maybe you’ve fallen…