At Herald Chase, we’ve worked with a number of NHS and Private Health Care providers over the past 25 years. One thing we’ve learned from our experience working within the healthcare sector is that sometimes planning and implementing a marketing strategy can be more trying than some other sectors. There are a few reasons for…
The age old myth is that the cockroach could survive a nuclear explosion. Hopefully that theory will never be put to the test, but in relative terms, is Direct Mail the cockroach of marketing? A comparison to a cockroach may not be the most flattering metaphor, but it does share one common trait with it’s…
Make sure that’s what they do. Mailing is like any other business sector, you specialise in what you know. You wouldn’t get a plumber to fix your car, so why get some else to conduct your mailing. We often hear of printers doing mailings, we, as a mailing house wouldn’t do brochure printing in house.…
Having been in the mailing business for over 25 years, we have assisted education establishments with their mailing campaigns on numerous occasions. If you are mailing regularly you learn from experience, if you are not or it is not your main job role, we have listed a few tips to help guide you on your…
Legislative changes, market uncertainty… the previous 4 years or so have thrown up some interesting changes in the Direct Mail industry but one element that has remained stable is the annual net spend on door drop materials, according to recently published research. The Direct Marketing Association’s ‘Annual Door Drop industry Report’ uncovered that the annual…
Hybrid Mail isn’t a new phenomenon, the concept has actually been functional for a number of years now. Perhaps surprisingly however, not everyone outside of the mailing industry is familiar with it. Simply put, Hybrid Mail is an online postage system that allows you to send letters and business mail via the internet without physically…
We’re nearly 8 weeks into GDPR’s tenure as the new sheriff in town and thus far, the world hasn’t ended yet. Sure we may have seen a reduction in emails from Prince’s in far-away lands requesting our bank details so they can deposit huge sums of money into them catch free, or the local lawn…
In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
In today’s fast moving digital age, it seems there is less and less and room for Direct Mail to be noticed. The truth in fact is, Direct Mail is still an extremely powerful tool in your marketing tool box. And whilst getting your message to your customers is extremely important, perhaps just as important is…
Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…