In the new GDPR era, the landscape of communicating with your customer base and prospects will significantly change. Simply allowing customers to ‘opt out’ of your email and other digital campaigns will no longer be sufficient to comply with the new regulations, with the onus now being on ‘explicit consent’ for all communications. An interesting…
Direct Mail has long been one of the most reliable mediums when communicating with your client or prospect base. Certainly in terms of return on your investment, it’s right up there with the very best. Factor in the upcoming GDPR regulations, and it’s suddenly become even more prominent in marketing conversations up and down the…
GDPR is everywhere. It’s on your social media channels, it’s probably in your newspapers and it’s definitely in every marketing industry magazine or publication you subscribe to. There is simply no escaping the topic… it’s looming large and from May 25th 2018, it’s here to stay. Given the avalanche of information on the subject, some…
With all the marketing channels and methods available to us today; online, offline, social, SEO… sometimes it’s easy to forget what our real marketing goals are. A successful marketing campaign isn’t always about hitting the most recipients on the smallest possible budget, but more about reaching the right audience with the right message, and then…
Direct mail has long been the preferred communication channel in the charity sector. There are many reasons for this, from it’s traditional simplicity that resonates with its target audience to it’s ability to engage with recipients in a way that perhaps digital mediums are less successful in doing. Whilst it’s undeniable that the increase in…
As of the last ‘full year’ stats in 2016, Direct Mail continues to blaze a trail in direct marketing and leads the way in terms of ROI. In fact, a study on Direct Mail carried out by InfoTrends served up the following results: 66% of Direct Mail is opened 62% of consumers who responded to…
If you send mail on a regular basis, be it business or personal, chances are you may have heard of Hybrid Mail. For those that haven’t, a quick ‘google search’ offers up the below definition: Hybrid mail is mail that is delivered using a combination of electronic and physical delivery. Usually, it involves digital data being transformed into…
If done properly, few marketing channels can offer up the kind of ROI that Direct Mail garners. In a world increasingly dominated by digital and online practices, Direct Mail is a throwback to the days when consumers valued ‘touch and feel’ and responded to it positively. Despite the online revolution, direct mail still plays a…
We’ve all come home from work or dropping the kids off at school only to find our doormats littered with the latest offering; from the local clothes outlet retailer to the friendly estate agency offering a free valuation of your house. For some, sitting down and sifting through these offerings is part of the daily…
