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    • The Finance Sector
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Daily Archives: 2nd May 2018

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Waning consumer trust in digital channels breathes new life into Direct Mail?

Direct Mail, GDPRBy admin2nd May 2018

The impending GDPR regulations have got everyone in the marketing sector re-thinking their strategies. Those who had previously been staunch advocates of digital channels are now returning to the more traditional Direct Mail methods that for so long had proved so effective.  The changes GDPR will bring, coupled with a loss of faith from consumers…

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