In the beginning there was… Data

Direct Mail is one of the oldest marketing channels in the book. It’s been there, done it, bought the t-shirt, washed the t-shirt, worn it again, and so on. We’ve spoken in previous blogs about the channel’s resilience and versatility, so it’s really no surprise Direct Mail is still one of the most successful marketing…

Direct Mail & The Healthcare Sector

At Herald Chase, we’ve worked with a number of NHS and Private Health Care providers over the past 25 years. One thing we’ve learned from our experience working within the healthcare sector is that sometimes planning and implementing a marketing strategy can be more trying than some other sectors. There are a few reasons for…