Having run a business in Reading for over 30 years, we have realised how lucky we are to be based in such a well-positioned and well connected town with a large and diverse business population. Reading has received continual investment in its infrastructure which has been, and continues to be, well received by the business…
A recent Marketing Week article (September 2018) posed this very question to its readers, citing the Insurance provider Homeserve as a case study to help answer the query. It opened with the statement that Homeserve claims it is actually saving money and receiving fewer complaints since GDPR came into force in May this year. On…
Direct Mail is one of the oldest marketing channels in the book. It’s been there, done it, bought the t-shirt, washed the t-shirt, worn it again, and so on. We’ve spoken in previous blogs about the channel’s resilience and versatility, so it’s really no surprise Direct Mail is still one of the most successful marketing…
Content is everywhere. The way we absorb and digest it, be that through TV, streaming, podcasts, printed or social media differs for everyone but content is what draws us in. According to research carried out by the Content Marketing Institute, in 1984 the average person saw 2000 ads per day. By 2014, that had leapt…
Programmatic mail is making waves on the marketing scene, and with good reason. It’s an exciting tool that brings out the best of digital marketing and marries it perfectly with Direct Mail; In marketing terms, a match made in heaven. In this blog piece we look at what Programmatic mail is, how it works, who…
At Herald Chase, we’ve worked with a number of charities over the last 2 and a half decades, some local and some further afield. It’s something we enjoy and gives us a real sense of satisfaction. Not that regular or traditional mailing work doesn’t, we’re still as passionate about that as ever, but the charity…
According to research by Statista, in 2017 there were 269 billion emails sent and received every day. That equates to a little over 11.2 billion emails every hour or around 186 million emails per minute. To put that into perspective, that’s more than the entire population of Russia sending an email every minute, every day!…
GDPR is still getting it’s feet under the table and plenty of businesses have avoided the apocalypse many feared. Of course, these are still unchartered waters in some ways but for the most part, it’s business as usual. After all, any business worth it’s salt will have already been safeguarding their customers data to the…
At Herald Chase, we’ve worked with a number of NHS and Private Health Care providers over the past 25 years. One thing we’ve learned from our experience working within the healthcare sector is that sometimes planning and implementing a marketing strategy can be more trying than some other sectors. There are a few reasons for…
The age old myth is that the cockroach could survive a nuclear explosion. Hopefully that theory will never be put to the test, but in relative terms, is Direct Mail the cockroach of marketing? A comparison to a cockroach may not be the most flattering metaphor, but it does share one common trait with it’s…