According to a recent survey by Microsoft, the average attention span is now down to 8 seconds, a mere 5 seconds longer than the ‘alleged’ memory of a goldfish (That’s actually a myth, it’s much longer than that, but that’s for another blog). The point is, when you get your chance, you have to shoot…
In a world heavily reliant on online communications and digital marketing, it is easy to forget the impact and importance of direct mail. In fact, recent data suggests it’s still very much a powerful tool to reach your target audience with. A recent survey from PFL showed 83% of marketers reported a ‘very good’ ROI…
For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…
At Herald Chase, we are often asked by our clients to participate in the planning of forthcoming Direct Mail campaigns and provide input at briefing stage. Many of the conversations in these briefs are around polybags and plastics and the more environmentally friendly options available. In these instances, we always maintain paper is the better…
Your business is reliant on customers. Some are a pleasure to work with, some are challenging and some really push you to the limits of your experience and expertise. One thing is certain, they’re all vital. So when it comes to attracting new customers, where and how do you start? The obvious starting point is…
There are some very informative articles available; a good example being by the Economic and Social council on shaping society piece below: https://esrc.ukri.org/news-events-and-publications/impact-case-studies/cost-efficient-service-delivery-in-the-public-sector/ From the research we have carried out, we appreciate that budgets are coming under increased pressure and we have highlighted savings of up to to 60% on outsourcing business mail. A City…
Having been in the mailing business for over 25 years, we have assisted Charities with their mailing campaigns on numerous occasions. Within the Charity sector we understand the fundamental needs to maximise the response and remuneration on your marketing campaigns. Regardless of the size of your organisation, we advise to start off small and do some…
Postroom.online…The complete business mail solution from Herald Chase delivering you cost savings of up to 60% on your print and postage costs. You’ll no longer have to make countless trips to the office printer or spend valuable working hour’s fulfilling envelopes Adhering Stamps or topping up the franking machine edlekarna.com. Our completely outsourced mail solution has…
Its 9am. You’ve made your first coffee of the morning, had the obligatory chat with Sandra from finance in the kitchen, and just sat down at your desk ready and waiting for the challenges the day will bring. Then you receive a spreadsheet with 2000 records that need to be merged, printed, enclosed and mailed……
At Herald Chase, we’ve been working with Housing Associations for a number of years, assisting them with their mailing requirements and helping obtain the best postal rates available, amongst other things. We understand the focus in the public sector is demanding; there are cuts in resources and budgets, whilst we appreciate there is still need to…