With all the marketing channels and methods available to us today; online, offline, social, SEO… sometimes it’s easy to forget what our real marketing goals are. A successful marketing campaign isn’t always about hitting the most recipients on the smallest possible budget, but more about reaching the right audience with the right message, and then…
Direct mail has long been the preferred communication channel in the charity sector. There are many reasons for this, from it’s traditional simplicity that resonates with its target audience to it’s ability to engage with recipients in a way that perhaps digital mediums are less successful in doing. Whilst it’s undeniable that the increase in…
As of the last ‘full year’ stats in 2016, Direct Mail continues to blaze a trail in direct marketing and leads the way in terms of ROI. In fact, a study on Direct Mail carried out by InfoTrends served up the following results: 66% of Direct Mail is opened 62% of consumers who responded to…
If you send mail on a regular basis, be it business or personal, chances are you may have heard of Hybrid Mail. For those that haven’t, a quick ‘google search’ offers up the below definition: Hybrid mail is mail that is delivered using a combination of electronic and physical delivery. Usually, it involves digital data being transformed into…
If done properly, few marketing channels can offer up the kind of ROI that Direct Mail garners. In a world increasingly dominated by digital and online practices, Direct Mail is a throwback to the days when consumers valued ‘touch and feel’ and responded to it positively. Despite the online revolution, direct mail still plays a…
We’ve all come home from work or dropping the kids off at school only to find our doormats littered with the latest offering; from the local clothes outlet retailer to the friendly estate agency offering a free valuation of your house. For some, sitting down and sifting through these offerings is part of the daily…