Companies across the board from large corporates to SME’s in the private and public sector can all benefit from a targeted inbound marketing strategy. The reason inbound marketing is such a popular strategy to adopt is simple; it’s hugely effective. Public sector organisations such as the NHS, state education and government departments all use inbound…
Marketing in the Legal Sector: Why content is key Content marketing is widely considered to be the most effective form of marketing in the legal sector. But what is it exactly? And why is it so effective? Content Marketing Explained It’s a term we’ve all heard and will be familiar with, but do we really…
After what feels like an eternity of waiting, GDPR is imminently upon us. Next week, on Friday 25th May, what has become a ‘boogieman like’ presence to some will finally make itself known. We’ve all been educated on the implications and the requirements and no doubt a fair few marketing departments have lost sleep over…
It’s true of many areas if you do some detailed cost analysis on an area you will save money, the more you spend and the larger the usage , the greater the potential saving could be. Over recent years we at Herald Chase we have helped Companies save significant amounts. Our Hybrid Mail platform being…
The impending GDPR regulations have got everyone in the marketing sector re-thinking their strategies. Those who had previously been staunch advocates of digital channels are now returning to the more traditional Direct Mail methods that for so long had proved so effective. The changes GDPR will bring, coupled with a loss of faith from consumers…
The VAT tribunal’s recent decision could result in a reduction in costs of Direct Mail for charities, and furthermore, may even see some agencies and charities able to reclaim tax bills. The ruling is in relation to the printing and despatch of insurance packs in the case of an insurer, which in 2014 were the…
GDPR has been a hot topic in The Charity Sector since it was first mooted as an upgrade on the existing regulations back in 2016. In the 2 and a bit years since, there has been a colossal amount of information on the subject published by a plethora of sources ranging from the credible to…
Direct Mail is over 500 years old, so it’s no surprise people have been dazzled by advancing communication techniques in the centuries since. Whilst everything around us has changed, Direct Mail has been the constant that whilst always evolving, has continued to be a mainstay in our day to day lives. Digital advances over the…
Mailit.direct is our brand new hybrid mail solution, delivering you cost savings of up to 50% on your print and postage costs. Designed to be intuitive and simple to use, Mailit.direct is an all-encompassing mail delivery solution that caters for all of your business mail requirements: Envelope, paper, printed, fulfilled and despatched for the cost…
In the new GDPR era, the landscape of communicating with your customer base and prospects will significantly change. Simply allowing customers to ‘opt out’ of your email and other digital campaigns will no longer be sufficient to comply with the new regulations, with the onus now being on ‘explicit consent’ for all communications. An interesting…