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Category Archives: Direct Mail

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What to look for in your mailing house?

Direct MailBy admin14th August 2018Leave a comment

Make sure that’s what they do. Mailing is like any other business sector, you specialise in what you know. You wouldn’t get a plumber to fix your car, so why get some else to conduct your mailing. We often hear of printers doing mailings, we, as a mailing house wouldn’t do brochure printing in house.…

Top 10 tips for your Universities Alumni mailings

Direct MailBy admin12th August 2018Leave a comment

Having been in the mailing business for over 25 years, we have assisted education establishments with their mailing campaigns on numerous occasions. If you are mailing regularly you learn from experience, if you are not or it is not your main job role, we have listed a few tips to help guide you on your…

Door drop campaigns under the microscope

Data, Direct Mail, GDPR, MarketingBy admin8th August 2018Leave a comment

Legislative changes, market uncertainty… the previous 4 years or so have thrown up some interesting changes in the Direct Mail industry but one element that has remained stable is the annual net spend on door drop materials, according to recently published research. The Direct Marketing Association’s ‘Annual Door Drop industry Report’ uncovered that the annual…

Friday Fun – A look at some of the hybrid’s in recent history

Data, Direct Mail, GDPR, MarketingBy admin3rd August 2018Leave a comment

Hybrid Mail isn’t a new phenomenon, the concept has actually been functional for a number of years now. Perhaps surprisingly however, not everyone outside of the mailing industry is familiar with it. Simply put, Hybrid Mail is an online postage system that allows you to send letters and business mail via the internet without physically…

GDPR – The aftermath for Direct Mail and postal consent

Data, Direct Mail, GDPR, MarketingBy admin23rd July 2018Leave a comment

We’re nearly 8 weeks into GDPR’s tenure as the new sheriff in town and thus far, the world hasn’t ended yet. Sure we may have seen a reduction in emails from Prince’s in far-away lands requesting our bank details so they can deposit huge sums of money into them catch free, or the local lawn…

Hybrid Mail – Some of the sectors that have seen big success

Data, Direct Mail, GDPR, MarketingBy admin16th July 2018Leave a comment

In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…

Direct Mail: Success is measured

Data, Direct Mail, MarketingBy admin3rd July 2018Leave a comment

In today’s fast moving digital age, it seems there is less and less and room for Direct Mail to be noticed. The truth in fact is, Direct Mail is still an extremely powerful tool in your marketing tool box. And whilst getting your message to your customers is extremely important, perhaps just as important is…

Hybrid Mail in the Public Sector – Benefits for your election campaigns

Data, Direct Mail, MarketingBy admin26th June 2018Leave a comment

Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…

4 Mail trends you should be aware of in 2018

Data, Direct Mail, MarketingBy admin19th June 2018Leave a comment

With the recently implemented GDPR regulations and an avalanche of digital content available online, mail in its traditional form is enjoying somewhat of a resurgence. With this in mind, we have pulled together 4 mailing trends for you to consider when planning your marketing schedule, in order for you to truly capitalise on the opportunities…

6 Reasons to outsource your business mail requirements through hybrid mail

Data, Direct Mail, MarketingBy admin12th June 2018Leave a comment

“Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it” – Jim Rohn Arguably, the most valuable asset we all have is time. Time wasted on menial tasks such as printing letters and stuffing envelopes is detrimental to your ability to focus your attention…

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