In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your document or upload your files to merge and click print. Your documents are then picked up by your mailing partners and printed, enclosed and despatched (the same day if your files are sent early enough).
Benefits include:
- Reduce your postal costs by up to 60%
- Improve your productivity – One click and your letters are sent by post
- No set up fee’s! Download the software and start printing and sending your mail
- No minimum order! Send as much or as little as you need to process
- Action your print job in seconds from anywhere with an internet connection
- Create and use your own corporate branded letterhead template
Regardless of the sector you’re in, if you send business mail/letters or invoices daily, hybrid mail will undoubtedly be beneficial for your business. At the very least it will streamline your existing mailing processes and save you up to 60% on your current costs. There are however some sectors that send larger volumes of business mail and we look at some of those below:
Charity Sector
From fundraising campaigns to newsletters and urgent appeals, the charity sector prints a wide variety of materials. By implementing a hybrid mail process, charities can produce more targeted and personalised campaigns with the click of a button, and through API even target donors direct from their databases.
NHS & Private Healthcare
The healthcare sector generates an awful lot of mail on a daily basis. Patient referral and reminder letters, campaigns raising awareness and follow up appointment letters are all examples of the kind of confidential mail hospitals and surgeries send out. Hybrid Mail gives you full transparency, allowing you to ensure your mailings are despatched precisely when you want them to through a completely secure platform.
Public Sector
A number of councils nationwide are adopting hybrid mail to manage their mailings alongside housing associations and political parties to save on their existing postage costs. Due to the large volumes mailed in these sectors, the cost savings are often significant. Outsourcing their mail also allows them to focus on more business critical tasks and vastly improve productivity.
Financial & Professional Services
There are countless documents mailed daily in this sector, nearly all of them confidential and some time critical. Given Hybrid Mail allows an encrypted option, companies are safe in the knowledge their mailings are being handled securely as well as being swiftly despatched, on the very same day in required.
Property
Property agents often send large volumes of business mail to their prospect and client base, from advertising newly listed opportunities to prospecting for sales. Hybrid Mail allows them to not only make huge cost savings on print, fulfilment and postage, but also affords them consistency with their branded materials.
Herald Chase have successfully implemented our Hybrid Mail software mailit.direct in businesses and organisations across all of the above sectors. For one client in particular, we were able to save 60% on the existing costs they were paying for their business mail items. By simply outsourcing the process to a hybrid solution, there was no longer a need to purchase envelopes, paper stocks, printing toners or continue with the lease on their franking machine. On top of those reductions, further savings were seen with their postal costs dropping significantly by benefitting from the potage discounts offered by Herald Chase.
Thanks for taking the time to read this blog piece on Hybrid Mail, if you need any further info or require a demonstration, feel free to contact us on our office number: 0118 474 888 or alternatively, email us at enquiries@heraldchase.com
