In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…
Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…
For membership organisations, engaging members is always a priority. But with members spread across various digital platforms—social media, email, websites, and apps—it can feel like a juggling act. How do you ensure everyone feels connected, valued, and involved in your community? Here are practical, proven strategies to help membership organisations keep members engaged and active,…
In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…
Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
