Outsourced Membership Mailings – Wildlife Trust UK
With over 800,000 current members and 40,000 volunteer’s nationwide, the Wildlife Trusts across the UK send out large volumes of mail monthly. From newsletters to raising awareness for specific projects or campaigns, the subject matter is usually varied and diverse. Managing the mailing process internally can be a laborious and often expensive process, which in turn led them to considering outsourcing elements of their mailings to a trusted supplier.
Overview
We were delighted to be asked to take over some of the Wildlife Trust work.
We enjoy doing educational, environmental and charity based work for good causes, and try and introduce efficiencies to save money and reduce their costs.
The mailings are based on the distribution of the members magazine, in some cases were over 10 inserts which contained a number of variations dependant on the member profile.
Solution
The turnaround times were challenging, but by grouping inserts, and enabling our machine software to count multiple copies of inserts such as raffle tickets, the campaigns were run to maximum efficiently.
Despite 10 variations on one campaign we were still able to maximise the postal discounts the charity would benefit from.
The work is very bulky , some campaigns containing multiple magazines, but we were still able to meet our internal despatch targets , which far out way what the client was hoping we would achieve.
In line with our current philosophy of ensuring the campaigns are as environmental friendly as possible.
Outcome
Quite simply we try and minimise plastic, use recyclable materials and embrace digital responses though interactive , proven web based call to actions , often enhancing membership retention and cost effective lead generation
Thanks for taking the time to read this case study, if you need any further info or would like to discuss your outsourced mail requirements, feel free to contact us on the office number: 0118 474 888 or email us at: enquiries@heraldchase.com
