Regardless of whether your core focus is B2B or B2C marketing, there may never be a better time than now to re-visit your marketing budget and strategy to ensure you are focusing on generating sales and marketing efficiently. Some marketeers we have spoken to have re-targeted their spend to digital channels whilst others have upped their offline spend in an attempt to ‘cut through the noise’ you find online. Whichever way you have decided your marketing should take you, it’s vital now more than ever your campaigns are performing.
Once you have stripped everything back and re-visited all the basic pillars you’ll be in a good position to implement your strategy and start marketing effectively. Keep in mind that whilst drilling down on the stats and data can be extremely insightful, it’s the data that highlights revenue and sales which is most important.
Opens, page views, re-shares and clicks are great, but it’s the stats that indicate spend and sales which are really key. When your marketing budget is squeezed, ascertaining which campaigns are the best, and worst, for influencing revenue is paramount
Simply email us at enquiries@heraldchase.com and request a free marketing stats template.
In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…
“Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it” – Jim Rohn Arguably, the most valuable asset we all have is time. Time wasted on menial tasks such as printing letters and stuffing envelopes is detrimental to your ability to focus your attention…
If you send mail on a regular basis, be it business or personal, chances are you may have heard of Hybrid Mail. For those that haven’t, a quick ‘google search’ offers up the below definition: Hybrid mail is mail that is delivered using a combination of electronic and physical delivery. Usually, it involves digital data being transformed into…