In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
Regardless of whether your core focus is B2B or B2C marketing, there may never be a better time than now to re-visit your marketing budget and strategy to ensure you are focusing on generating sales and marketing efficiently. Some marketeers we have spoken to have re-targeted their spend to digital channels whilst others have upped their offline spend in an attempt to ‘cut through the noise’ you find online. Whichever way you have decided your marketing should take you, it’s vital now more than ever your campaigns are performing.
Take a closer look at your revenue focused marketing metrics to ensure your budget is allocated efficiently and effectively
Once you have stripped everything back and re-visited all the basic pillars you’ll be in a good position to implement your strategy and start marketing effectively. Keep in mind that whilst drilling down on the stats and data can be extremely insightful, it’s the data that highlights revenue and sales which is most important.
Opens, page views, re-shares and clicks are great, but it’s the stats that indicate spend and sales which are really key. When your marketing budget is squeezed, ascertaining which campaigns are the best, and worst, for influencing revenue is paramount
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