Communications That Count: How Universities & Colleges Can Use Direct Mail to Reach Stakeholders

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

Direct mail remains a powerful, trust-building channel for universities, colleges and other education institutions. When used alongside digital tools, well-crafted mailings boost student recruitment, strengthen alumni relations, and support fundraising—all while reaching audiences who may be missed online. Here’s a practical guide to using direct mail to communicate with your key stakeholders. Why direct mail…

Why US Companies Partner with Herald Chase for Direct Mail & Door Drops

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

For US brands running cross-border campaigns—or targeting both US and UK audiences—working with a UK mailing house can save time, cut costs and improve results. Here’s a friendly, practical look at the benefits and why it’s worth considering for your next direct mail or door-drop campaign. Local postal know-how = smarter, cheaper distribution UK mailing…

How Direct Mail Can Boost Hotel & Holiday Let Occupancy

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

Direct mail still packs a punch for hotels and holiday accommodation—especially when it’s targeted, timely and linked to digital channels. Below is a quick, practical guide to how hotels can use direct mail to increase occupancy, with facts, stats and easy-to-apply tactics. Why direct mail works for hospitality Direct mail gets noticed and acted on.…

Direct Mail around the world

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…

How Wealth Management Firms Can Educate Clients with Direct Mail

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

In an industry built on trust and expertise, wealth management companies face the challenge of educating high-net-worth and mass-affluent clients in a way that feels personal and authoritative. While digital channels are vital, direct mail offers a tangible touchpoint that speaks to your target audience—making complex financial topics more accessible and memorable. Here’s how your…

AI And The Future Of Membership Marketing

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…

Soft Opt-In Rules Set to Change for Charities

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…

Smarter Mail: How AI and Direct Mail Create Powerful Marketing Solutions

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…

Programmatic Mail Revolution: A Decade of Transformation in Direct Marketing

Creativity, Data, Direct Mail, Marketing, Media, Membership Organisations

Over the past decade, programmatic mail has revolutionised the direct marketing landscape. What began as a niche innovation has now evolved into a sophisticated, data-driven strategy that delivers personalised, timely messages to consumers. In this blog, we explore how programmatic mail has evolved since its inception and what it means for modern marketing. The Early…