Why Physical Post Gets People to Act Direct mail still works — and there’s a reason. Beyond great creative and tight targeting, direct mail benefits from psychological triggers that digital channels struggle to match. Understanding these drivers helps you design mail that gets opened, read and acted on. Here’s a quick, readable breakdown of the…
Christmas posting season is a critical time for businesses. To make sure your customer cards, gifts and last-minute mailings arrive before the big day, planning is essential. Here’s a friendly, easy-to-scan guide to Royal Mail and Parcelforce last posting dates for Christmas 2025 — plus practical tips to help your campaign hit doorsteps on time.…
Direct mail remains a powerful, trust-building channel for universities, colleges and other education institutions. When used alongside digital tools, well-crafted mailings boost student recruitment, strengthen alumni relations, and support fundraising—all while reaching audiences who may be missed online. Here’s a practical guide to using direct mail to communicate with your key stakeholders. Why direct mail…
For US brands running cross-border campaigns—or targeting both US and UK audiences—working with a UK mailing house can save time, cut costs and improve results. Here’s a friendly, practical look at the benefits and why it’s worth considering for your next direct mail or door-drop campaign. Local postal know-how = smarter, cheaper distribution UK mailing…
Direct mail still packs a punch for hotels and holiday accommodation—especially when it’s targeted, timely and linked to digital channels. Below is a quick, practical guide to how hotels can use direct mail to increase occupancy, with facts, stats and easy-to-apply tactics. Why direct mail works for hospitality Direct mail gets noticed and acted on.…
Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…
Direct mail remains a trusted and effective channel for healthcare communications—especially for the NHS, where clarity, accessibility and trust matter most. Below are practical, GDPR-aware ways the NHS can use direct mail to improve patient engagement and support public health goals. Why direct mail works for the NHS Tangible and trusted: recipients often treat mail…
In an industry built on trust and expertise, wealth management companies face the challenge of educating high-net-worth and mass-affluent clients in a way that feels personal and authoritative. While digital channels are vital, direct mail offers a tangible touchpoint that speaks to your target audience—making complex financial topics more accessible and memorable. Here’s how your…
AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…
Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…
