QR codes have become a simple but powerful bridge between print and digital. When used properly in direct mail, they make it easier for recipients to respond, help you track engagement and improve overall campaign performance. Below are practical tips to help you get the most from QR codes in your next mailing. 1. Give…
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Direct mail remains a trusted channel for public sector communications. For councils, health trusts and government bodies, a well-executed postal campaign delivers clarity, reassurance and reach — especially for audiences who aren’t online or prefer paper communications. Here are practical tips to make your stakeholder mailings more effective, compliant and measurable. Start with clear objectives…
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Direct mail still plays a vital role in healthcare communications. When handled correctly it reaches patients, carers and professionals in a trusted, tangible way — ideal for appointment reminders, screening invitations, test-result notifications, practice newsletters and fundraising appeals. Below are practical tips to make medical and health-sector mailings effective, compliant and patient-friendly. 1. Prioritise data…
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Direct mail remains one of the most reliable ways for education institutions to reach the people who matter most: prospective students, parents, alumni, donors and local communities. When it’s targeted, timely and well executed, physical mail lands at more doors, lasts longer on the kitchen table and drives measurable action. Here’s a practical guide to…
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How to segment data for direct-mail campaigns — simple steps that get results Direct mail delivers — but only when you send the right message to the right people. Smart segmentation turns a generic mailing into targeted, measurable campaigns that boost response and cut wasted postage. Below is a no-nonsense, step-by-step guide you can use…
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Christmas posting season is a critical time for businesses. To make sure your customer cards, gifts and last-minute mailings arrive before the big day, planning is essential. Here’s a friendly, easy-to-scan guide to Royal Mail and Parcelforce last posting dates for Christmas 2025 — plus practical tips to help your campaign hit doorsteps on time.…
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Direct mail remains a powerful, trust-building channel for universities, colleges and other education institutions. When used alongside digital tools, well-crafted mailings boost student recruitment, strengthen alumni relations, and support fundraising—all while reaching audiences who may be missed online. Here’s a practical guide to using direct mail to communicate with your key stakeholders. Why direct mail…
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For US brands running cross-border campaigns—or targeting both US and UK audiences—working with a UK mailing house can save time, cut costs and improve results. Here’s a friendly, practical look at the benefits and why it’s worth considering for your next direct mail or door-drop campaign. Local postal know-how = smarter, cheaper distribution UK mailing…
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Direct mail still packs a punch for hotels and holiday accommodation—especially when it’s targeted, timely and linked to digital channels. Below is a quick, practical guide to how hotels can use direct mail to increase occupancy, with facts, stats and easy-to-apply tactics. Why direct mail works for hospitality Direct mail gets noticed and acted on.…
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Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…
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