26 Years is a long time. When we first started out, Sir John Major ran the country, Wet Wet Wet topped the charts and the price of petrol was 40p per litre. Much has changed in the years since; socially, politically and of course, within the marketing industry. What has remained the same however is…
Recent research carried out by Royal Mail found that approximately 6% of annual revenue is lost due to poor quality data. In monetary terms, that’s a sizeable impact on your bottom line. Of the 300 companies surveyed, 70% admitted to having customer data that was out of date. Given that data tends to decay at…
GDPR: Four letters that might not mean much to many. Yet…. In May 2018, under a year from now, the UK government is set to implement the EU’s General Data Protection Regulation. GDPR applies to all organisations or businesses handling the data of EU citizens; regulating data collection, sharing and usage. Whilst the fallout from…
We’ve all come home from work or dropping the kids off at school only to find our doormats littered with the latest offering; from the local clothes outlet retailer to the friendly estate agency offering a free valuation of your house. For some, sitting down and sifting through these offerings is part of the daily…
