Why Physical Post Gets People to Act Direct mail still works — and there’s a reason. Beyond great creative and tight targeting, direct mail benefits from psychological triggers that digital channels struggle to match. Understanding these drivers helps you design mail that gets opened, read and acted on. Here’s a quick, readable breakdown of the…
Christmas posting season is a critical time for businesses. To make sure your customer cards, gifts and last-minute mailings arrive before the big day, planning is essential. Here’s a friendly, easy-to-scan guide to Royal Mail and Parcelforce last posting dates for Christmas 2025 — plus practical tips to help your campaign hit doorsteps on time.…
Direct mail remains a powerful, trust-building channel for universities, colleges and other education institutions. When used alongside digital tools, well-crafted mailings boost student recruitment, strengthen alumni relations, and support fundraising—all while reaching audiences who may be missed online. Here’s a practical guide to using direct mail to communicate with your key stakeholders. Why direct mail…
In today’s fast evolving digital landscape, institutes and professional bodies face the challenge of maintaining meaningful connections with their members. While digital channels are essential, direct mail offers a tangible, personal touch that digital communications often miss. In this blog, we explore how direct mail can effectively engage your members and strengthen your organisation’s community:…
Whether you’re an experienced marketeer or you’re compiling your first mailout, a clear and concise brief ensures your direct mail campaign hits the mark. Here’s a quick guide to writing the perfect direct mail brief in just a few steps. Define Your Objectives Start with the end in mind. What do you want to achieve…
Effective direct mail marketing campaigns rely on clean, accurate data. Without it, your efforts can easily veer off target, leading to wasted resources and missed opportunities. Clean data is the cornerstone of successful direct mail campaigns. It ensures that your messages reach the right audience, in the right place, and at the right time. By…
