Building trust with your members is crucial when considering any marketing campaign. The core values and pillars of your organisation should come across in every communication, from the consistency of your branding and tone to the authenticity of your message. Your members need to know that when that envelope drops on their doormat, it’s instantly…
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Recruiting new members doesn’t need to feel like an uphill battle. In fact, with the right strategy, it can be an exciting journey of growth for your membership organisation. In this quick guide, we’ll walk you through a 7-step plan designed to make your outreach efforts impactful. These steps can help with your roadmap to…
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Building a thriving membership community isn’t just about acquiring new members; it’s equally important to keep your current members engaged and excited. In this blog, we’re unpacking five powerful strategies that go beyond the conventional, from involving members in decision-making to launching referral programs. 1. Involve Members in Decision-Making Your members are a valuable source…
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As a membership organisation, knowing and understanding your ideal member inside out is a vitally important part of membership management. It helps you connect, engage, and provide value more effectively. Let’s look into why profiling is crucial and how to do it right: Why Profile Your Ideal Member? Tailored Engagement :When you have a clear…
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In the ever changing and constantly evolving world of direct mail & marketing, effective, personalised and impactful direct mail campaigns have taken a huge leap forward with the integration of artificial intelligence (AI). In this blog, we will look at the ways AI is revolutionising Direct Mail as we know it. Data Analysis and Segmentation:…
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In the current digital environment, membership organisations face a unique challenge: how to effectively engage and retain members in a world dominated by online interactions. Direct mail, when leveraged strategically, can be a powerful tool at your disposal. However, its success hinges on one critical factor—data. In this blog, we will explore why data is…
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Understanding and harnessing effective direct mail elements are key to delivering impactful campaigns that resonate with target audiences. From captivating design and persuasive copy to strategic targeting and seamless integration with digital channels, each element plays a pivotal role in driving customer engagement and response rates. We look at the top three elements of a…
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Direct mail provides a tangible and personal touch that can strengthen relationships and foster a sense of community. Below we look at some practical tips that will help housing associations create impactful direct mail campaigns to engage and connect with their residents. Segment Your Audience: To maximise the effectiveness of your direct mail campaigns, segment…
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Direct mail continues to be a valuable marketing tool, delivering tangible results when executed strategically. Today, we’ll look at the key factors that contribute to maximising the ROI of your direct mail campaigns. So, let’s get started! Targeted Audience Selection To achieve a strong ROI, it’s crucial to carefully select your target audience. By defining…
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Direct mail is a powerful tool that allows businesses to connect with their target audience in a personal and impactful way. Below, we take a look at some of the secrets that will make your next campaign a resounding success! Define Your Goals Before embarking on any marketing campaign, it’s crucial to define your goals.…
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