Direct marketing services for the retail sector

At Herald Chase we know retail businesses rely on timing, relevance and presentation. For more than 30 years we’ve helped brands across the UK turn physical mail into measurable sales: mail that’s opened, read and acted on.

Whether you’re launching a seasonal collection, driving footfall, reactivating lapsed customers or rewarding loyalty, we design and deliver direct-mail campaigns that feel personal and perform. From data-driven personalisation and striking creative to careful packing and on-time fulfilment, we manage every step so you can measure response and calculate true ROI.

Common retail mailings we produce

  • Catalogues and product guides

  • Seasonal promotions (Autumn/Winter, Black Friday, Christmas)

  • Voucher and coupon mailings

  • Welcome packs and first-time buyer offers

  • Loyalty communications and member exclusives

  • Abandoned-browse / reactivation offers

  • New store openings and local door-to-door drops

  • Event invitations, launch packs and VIP previews

  • Gift cards and e-voucher fulfilment

  • Returns/exchange communications and transactional inserts

A flexible responsive service

With over 30 years’ experience in direct mail, print and marketing, we understand retail deadlines and peak season pressures. Whether it’s a timed promotion, a last-minute drop or a rolling loyalty programme, our team turns mailings around efficiently, accurately and with the brand care your customers expect.

Campaigns that deliver

We’ve worked with regional independents to national retailers and international brands, bringing the same standards to every job. From data cleansing and address hygiene to GDPR-compliant handling and postal optimisation, we focus on cost-effective, high-quality execution. Accurate data and careful personalisation mean better response rates and lower waste.

Rapid turnaround when it matters

Our enclosing lines process high-volume mail at speed — several thousand items an hour, depending on pack complexity — so tight retail deadlines are far easier to manage. Where jobs need a human touch, our skilled hand-finishing team takes over: delicate inserts, bespoke packaging and premium finishings are checked and packed with care.

Make a lasting impression

In a crowded marketing mix, a well-crafted mailing still creates impact. The right combination of strong branding, clear messaging and personalisation gives your piece shelf-life — it gets opened, held and acted on in ways digital alone often can’t match. We help retailers use direct mail to build relationships, increase repeat purchases and drive measurable conversion.

Need reliable direct mail for tight seasonal deadlines or a new campaign?

Book a free campaign review with our team — we’ll provide a tailored plan and quotation so you can decide with confidence. Give us a call and we will be able to take care of that for you.

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