Legislative changes, market uncertainty… the previous 4 years or so have thrown up some interesting changes in the Direct Mail industry but one element that has remained stable is the annual net spend on door drop materials, according to recently published research. The Direct Marketing Association’s ‘Annual Door Drop industry Report’ uncovered that the annual…
Hybrid Mail isn’t a new phenomenon, the concept has actually been functional for a number of years now. Perhaps surprisingly however, not everyone outside of the mailing industry is familiar with it. Simply put, Hybrid Mail is an online postage system that allows you to send letters and business mail via the internet without physically…
We’re nearly 8 weeks into GDPR’s tenure as the new sheriff in town and thus far, the world hasn’t ended yet. Sure we may have seen a reduction in emails from Prince’s in far-away lands requesting our bank details so they can deposit huge sums of money into them catch free, or the local lawn…
In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
Marketing in the Legal Sector: Why content is key Content marketing is widely considered to be the most effective form of marketing in the legal sector. But what is it exactly? And why is it so effective? Content Marketing Explained It’s a term we’ve all heard and will be familiar with, but do we really…
After what feels like an eternity of waiting, GDPR is imminently upon us. Next week, on Friday 25th May, what has become a ‘boogieman like’ presence to some will finally make itself known. We’ve all been educated on the implications and the requirements and no doubt a fair few marketing departments have lost sleep over…
It’s true of many areas if you do some detailed cost analysis on an area you will save money, the more you spend and the larger the usage , the greater the potential saving could be. Over recent years we at Herald Chase we have helped Companies save significant amounts. Our Hybrid Mail platform being…
If you have marketing data strung across multiple databases, you’ll know just how much of a negative impact it can have on your marketing activities. After all, it’s tough to centralise all your data when pulling in numerous databases from various locations and sources throughout the business. Perhaps a good analogy here is the ‘clearance…
The impending GDPR regulations have got everyone in the marketing sector re-thinking their strategies. Those who had previously been staunch advocates of digital channels are now returning to the more traditional Direct Mail methods that for so long had proved so effective. The changes GDPR will bring, coupled with a loss of faith from consumers…
GDPR has been a hot topic in The Charity Sector since it was first mooted as an upgrade on the existing regulations back in 2016. In the 2 and a bit years since, there has been a colossal amount of information on the subject published by a plethora of sources ranging from the credible to…
