At Herald Chase we appreciate the importance of members to the organisations in which they belong. Effective communication touchpoints with loyal members is essential, and we excel in delivering clear, concise, and engaging messages on time and on budget. For over 30 years we have assisted many membership-based organisations with their subscription renewals, member communications, and marketing efforts, aiming to foster and develop strong relationships.
This is precisely where direct mail marketing proves invaluable. By implementing a meticulously crafted personalised mail marketing strategy, membership and subscription companies can significantly enhance customer retention and acquisition.
Ranging from membership material to intricate mailings to entice new members, we at Herald Chase excel at delivering a tailored direct mail marketing strategy aligned with your business goals. Our campaign management and detailed data personalisation enable you to estimate response rates and calculate ROI effectively.
Direct mail still packs a punch for hotels and holiday accommodation—especially when it’s targeted, timely and linked to digital channels. Below is a quick, practical guide to how hotels can use direct mail to increase occupancy, with facts, stats and easy-to-apply tactics. Why direct mail works for hospitality Direct mail gets noticed and acted on.…
Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…
Direct mail remains a trusted and effective channel for healthcare communications—especially for the NHS, where clarity, accessibility and trust matter most. Below are practical, GDPR-aware ways the NHS can use direct mail to improve patient engagement and support public health goals. Why direct mail works for the NHS Tangible and trusted: recipients often treat mail…
In an industry built on trust and expertise, wealth management companies face the challenge of educating high-net-worth and mass-affluent clients in a way that feels personal and authoritative. While digital channels are vital, direct mail offers a tangible touchpoint that speaks to your target audience—making complex financial topics more accessible and memorable. Here’s how your…
AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…
Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…
