The Tortoise or the Hare?

For some time now, marketing teams up and down the country have been banging the online drum using channels such as facebook, linkedin, twitter and Google (amongst others) to wave the flag and carry their digital sales efforts. Google and Facebook in particular account for an estimated 73% of all digital advertising. Whilst both of…

Paper or Plastic?

At Herald Chase, we are often asked by our clients to participate in the planning of forthcoming Direct Mail campaigns and provide input at briefing stage. Many of the conversations in these briefs are around polybags and plastics and the more environmentally friendly options available. In these instances, we always maintain paper is the better…

The Customer is King

Your business is reliant on customers. Some are a pleasure to work with, some are challenging and some really push you to the limits of your experience and expertise. One thing is certain, they’re all vital. So when it comes to attracting new customers, where and how do you start? The obvious starting point is…

Cost effective savings in the Public Sector

There are some very informative articles available; a good example being by the Economic and Social council on shaping society piece below: https://esrc.ukri.org/news-events-and-publications/impact-case-studies/cost-efficient-service-delivery-in-the-public-sector/ From the research we have carried out, we appreciate that budgets are coming under increased pressure and we have highlighted savings of up to to 60% on outsourcing business mail. A City…

Top 10 tips for your Charity mailings

Having been in the mailing business for over 25 years, we have assisted Charities with their mailing campaigns on numerous occasions. Within the Charity sector we understand the fundamental needs to maximise the response and remuneration on your marketing campaigns. Regardless of the size of your organisation, we advise to start off small and do some…