Legislative changes, market uncertainty… the previous 4 years or so have thrown up some interesting changes in the Direct Mail industry but one element that has remained stable is the annual net spend on door drop materials, according to recently published research. The Direct Marketing Association’s ‘Annual Door Drop industry Report’ uncovered that the annual…
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Hybrid Mail isn’t a new phenomenon, the concept has actually been functional for a number of years now. Perhaps surprisingly however, not everyone outside of the mailing industry is familiar with it. Simply put, Hybrid Mail is an online postage system that allows you to send letters and business mail via the internet without physically…
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We’re nearly 8 weeks into GDPR’s tenure as the new sheriff in town and thus far, the world hasn’t ended yet. Sure we may have seen a reduction in emails from Prince’s in far-away lands requesting our bank details so they can deposit huge sums of money into them catch free, or the local lawn…
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In recent years, hybrid mail has been one of the fastest growing strands of Direct Mail largely due to the vast benefits it brings to a number of sectors. In short, Hybrid Mail is simply business mail/ letters delivered via electronic and physical means. You simply download a virtual printer to your desktop, merge your…
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In today’s fast moving digital age, it seems there is less and less and room for Direct Mail to be noticed. The truth in fact is, Direct Mail is still an extremely powerful tool in your marketing tool box. And whilst getting your message to your customers is extremely important, perhaps just as important is…
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Hybrid Mail is not a new phenomenon in the world of Direct Mail, but it has to date flown under the radar somewhat. In layman’s terms, Hybrid Mail is essentially an ‘online postal service’ allowing you to upload letters or documents via a virtual portal online which are then printed, enclosed and despatched by a…
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With the recently implemented GDPR regulations and an avalanche of digital content available online, mail in its traditional form is enjoying somewhat of a resurgence. With this in mind, we have pulled together 4 mailing trends for you to consider when planning your marketing schedule, in order for you to truly capitalise on the opportunities…
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“Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it” – Jim Rohn Arguably, the most valuable asset we all have is time. Time wasted on menial tasks such as printing letters and stuffing envelopes is detrimental to your ability to focus your attention…
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Companies across the board from large corporates to SME’s in the private and public sector can all benefit from a targeted inbound marketing strategy. The reason inbound marketing is such a popular strategy to adopt is simple; it’s hugely effective. Public sector organisations such as the NHS, state education and government departments all use inbound…
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Marketing in the Legal Sector: Why content is key Content marketing is widely considered to be the most effective form of marketing in the legal sector. But what is it exactly? And why is it so effective? Content Marketing Explained It’s a term we’ve all heard and will be familiar with, but do we really…
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