The whole world and his (or her) dog is online these days, and that’s not always necessarily a bad thing. Sure, like most things, too much of anything can be a bad thing (There’s a lot of things in that sentence!). But generally the advancement of the world wide web has impacted the world in…
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Direct Mail has been around for centuries whilst digital media channels are still in their relative infancy; surprisingly though they are far more compatible than you might think! One of the reasons for this is the emergence of QR codes and the ability they have to take consumers from offline to online. The result? Increased…
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Most of us subscribe to something right? Be that newsletters from your favourite clothing brand or the latest offers from your preferred home furnishings retailer. In 2022, due to a mixture of the previous 2 years lockdown measures and the general convenience of online shopping, subscription services are bigger than ever. Subscription services in the…
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Direct Mail in 2021 is thriving. It’s had quite the journey since it’s introduction by Charles I in 1635, and even though it’s adapted and shifted focus continually over the hundreds of years since, in 2021 it’s still a major part of the marketing mix. We all know the fundamental benefits; high open rates and…
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“Two thirds of UK consumers want to see action on e-commerce sustainability” “Half of UK Shoppers influenced by brand eco credentials” These are just a couple of the headlines seen in the press this week after a simple Google search on Sustainability UK. Of course, this narrative will come as no surprise given the…
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The demand for eco friendly businesses gets bigger by the day. According to the Harvard Business Review, a recent survey showed 65% of consumers want to buy from purpose driven brands that advocate sustainability. Not only would they prefer to buy from ‘eco friendly’ businesses, but another study from Barron’s actually showed they’d be prepared…
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Not for profit organisations are often faced with the challenge of having restricted marketing budgets. To raise awareness for their particular cause and promote their message can seem a daunting task in a world where we are all constantly competing with louder, more prominent advertisers with seemingly huge budgets. But it can be done and…
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If not, then why not? Things have changed immeasurably over the course of the past 12 months… in fact customer behaviours change so fast it’s difficult to keep up! At the very core of understanding those customer behaviours is data and that is why it should play an intrinsic role in any marketing strategy. In…
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Uncertainty in the market, customer behaviours are constantly evolving and the market is becoming even more competitive. It’s been a quite a journey for the past 12 months! Perhaps one area there won’t be any change however is the expectation of marketing departments. The main objective for most marketeers will almost always be delivering the…
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Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…
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