Direct mail is more than just putting ink on paper and sending it out. It’s a carefully crafted blend of psychology, design, and data. When executed correctly, direct mail can deliver incredible results, but it’s all about understanding what works—and what doesn’t. Below we look at the science behind successful direct mail campaigns to help…
In the direct mail sector, quality, sustainability, and data security are more important than ever. For businesses like ours, achieving ISO certifications demonstrates a commitment to excellence in these crucial areas. For a number of years, we’ve been proud to hold ISO 9001, ISO 14001, and ISO 27001 accreditations—a testament to the high standards we…
Segmenting address data is the secret to making your direct mail campaigns more personal, impactful, and cost-effective. By targeting the right audience with the right message, you’ll boost engagement and drive better results. Here’s how you can get started in under two minutes. Why segmenting matters Why Segmenting Matters Segmentation allows you to: Deliver tailored,…
Ever wondered how direct mail makes its way from an idea to someone’s doormat? Behind every letter, leaflet, or postcard is a meticulous process that transforms raw data into a polished, personalised message. This step-by-step guide will explain how direct mail campaigns are created and delivered, optimised for success at every stage. If you’re considering…
Direct mail has been a pillar of communication for centuries, evolving from hand-delivered letters to the sophisticated marketing tool we know today. Its ability to connect businesses with their audience in a tangible, personal way has stood the test of time. Let’s take a quick journey through the history of direct mail to see how…
Digital media has revolutionised advertising, offering new ways to reach and engage consumers. Traditionally, digital advertising and direct mail operated separately, with distinct strategies, budgets, and goals. However, advancements in technology and data capabilities are merging these two channels, creating seamless omnichannel campaigns that reach consumers anytime, anywhere. Collaboration Between Digital and Direct Mail Successful…
Whether you’re an experienced marketeer or you’re compiling your first mailout, a clear and concise brief ensures your direct mail campaign hits the mark. Here’s a quick guide to writing the perfect direct mail brief in just a few steps. Define Your Objectives Start with the end in mind. What do you want to achieve…
Effective direct mail marketing campaigns rely on clean, accurate data. Without it, your efforts can easily veer off target, leading to wasted resources and missed opportunities. Clean data is the cornerstone of successful direct mail campaigns. It ensures that your messages reach the right audience, in the right place, and at the right time. By…
When it comes to lead generation, finding the most effective marketing channel is crucial. While digital platforms dominate today’s marketing landscape, there’s one traditional method that continues to stand out: direct mail. In this quick read, we’ll look into the reasons why direct mail should be the number one marketing channel for property businesses seeking…
A recent JICMail’s report presenting their findings for Q4 2023 shed light on the significant impact of direct mail in driving commercial success amidst challenging retail conditions. Below, we look at the key takeaways: Impressive Conversion Rates: Direct mail boasted a remarkable 40% conversion rate from site visit to purchase in Q4 2023, showcasing its…
