Based in the heart of Reading, Berkshire primarily serving London and the M4 Corridor. We can help you reach your target audience with focused direct mail campaigns; reinforced by digital and social marketing.
With over 30 years of experience in the direct mail industry we know how to create effective campaigns that get results. We can help you with every step of the process, from data collection and analysis to campaign design and execution.
We also offer a variety of other services to help you improve your direct mail campaigns, including:
If you’re looking for a reliable and experienced direct mail partner, we can help. Contact us today to learn more about our services.
Over 30 Years Experience
Results Driven
Data Focused
Global Reach
Whether you send out small daily volumes or large-scale campaigns, we are the trusted partner for numerous organisations, including corporates, charities, government departments, and commercial businesses across the UK.
We have the expertise to provide you with cost-effective and dependable solutions tailored to your specific direct mail and post-room needs.
In today’s digital landscape, direct mail assumes a pivotal role in driving successful direct marketing campaigns. By incorporating direct mail into your marketing strategies, you can enhance your return on investment and maximise profits.
Direct mail isn’t the same everywhere. Postal systems, culture and buying habits shape how people respond — and that makes international campaigns both exciting and tricky. Here are some interesting country-specific direct mail facts plus quick tips to help you plan effective cross-border mailings. Why this matters Understanding local quirks boosts response, reduces waste and…
Direct mail remains a trusted and effective channel for healthcare communications—especially for the NHS, where clarity, accessibility and trust matter most. Below are practical, GDPR-aware ways the NHS can use direct mail to improve patient engagement and support public health goals. Why direct mail works for the NHS Tangible and trusted: recipients often treat mail…
In an industry built on trust and expertise, wealth management companies face the challenge of educating high-net-worth and mass-affluent clients in a way that feels personal and authoritative. While digital channels are vital, direct mail offers a tangible touchpoint that speaks to your target audience—making complex financial topics more accessible and memorable. Here’s how your…
AI isn’t a trend—it’s a strategic tool that’s already reshaping the way membership organisations engage, retain, and grow their audiences. According to the Memberwise Digital Excellence Report 2024, 100% of membership organisations expect AI to impact their work within the next three years. The Opportunity for Marketers AI enables membership teams to: Understand members more…
Thanks to a successful campaign by UK charities, new legislation is set to make it easier for them to contact supporters through email and text. The proposed changes would extend the “soft opt-in” rule—currently only available to businesses—to include charitable direct marketing. Why This Matters to Fundraising Teams Until now, you couldn’t send direct marketing…
In an age where digital innovation leads the charge, direct mail is proving it’s far from old-fashioned—especially when teamed with artificial intelligence (AI). By blending the proven power of direct mail with the smart capabilities of AI, marketers can deliver more targeted, relevant, and effective campaigns than ever before. Here’s how AI and direct mail…
Direct Mail refers to a marketing strategy where businesses send physical promotional materials, such as postcards, brochures, or catalogues, directly to a targeted audience through the postal service. This approach allows companies to reach potential customers in a tangible and personal way. Direct Mail campaigns are highly targeted, enabling businesses to tailor their messages to specific demographics or locations.
Direct Mail is valued for its ability to generate a favourable Return on Investment (ROI). By precisely targeting the right audience, businesses can expect higher response rates and increased sales, making it a cost-effective marketing method. The tangible nature of Direct Mail often leads to better engagement and trust among recipients, further enhancing its effectiveness in delivering a positive ROI for businesses.
At Herald Chase, our Direct Mail Services offer a hassle-free, targeted approach to reaching your audience. By choosing us, you benefit from expertly crafted campaigns tailored to your specific needs. We ensure your message is delivered effectively, saving you time and effort. With our reliable service, you can enhance your marketing efforts and boost your business’s success.
Absolutely, direct mail continues to be effective despite the rise of digital communications like email and SMS. Contrary to popular belief, direct mail remains relevant. Its tangible nature often garners more attention than electronic messages. Studies show that well-targeted, creatively designed direct mail can yield impressive response rates, making it a valuable marketing tool even in today’s digital age.
Direct Mail Services are utilised by various sectors, including the charity sector, finance industry, membership mailings, and the health sector. At Herald Chase, we boast expertise and extensive experience in these fields, making us a reliable choice for your Direct Mail needs. Trust us to deliver effective solutions tailored to your industry’s requirements.
Direct Mail services offer several advantages to businesses. Firstly, they provide a targeted approach, allowing businesses to reach specific demographics, ensuring their message reaches the right audience. Secondly, Direct Mail is tangible and can leave a lasting impression; physical mail can be kept, shared, and revisited, increasing brand recall. Additionally, it allows for personalisation, enabling businesses to tailor their messages for individual customers, enhancing engagement. Direct Mail also boasts a high response rate, making it a cost-effective marketing tool. Lastly, it offers measurable results, enabling businesses to track responses and gauge the effectiveness of their campaigns, ultimately helping in refining future marketing strategies.
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