Direct mail remains a trusted channel for public sector communications. For councils, health trusts and government bodies, a well-executed postal campaign delivers clarity, reassurance and reach — especially for audiences who aren’t online or prefer paper communications. Here are practical tips to make your stakeholder mailings more effective, compliant and measurable. Start with clear objectives…
Direct mail still plays a vital role in healthcare communications. When handled correctly it reaches patients, carers and professionals in a trusted, tangible way — ideal for appointment reminders, screening invitations, test-result notifications, practice newsletters and fundraising appeals. Below are practical tips to make medical and health-sector mailings effective, compliant and patient-friendly. 1. Prioritise data…
Direct mail remains one of the most reliable ways for education institutions to reach the people who matter most: prospective students, parents, alumni, donors and local communities. When it’s targeted, timely and well executed, physical mail lands at more doors, lasts longer on the kitchen table and drives measurable action. Here’s a practical guide to…
How to segment data for direct-mail campaigns — simple steps that get results Direct mail delivers — but only when you send the right message to the right people. Smart segmentation turns a generic mailing into targeted, measurable campaigns that boost response and cut wasted postage. Below is a no-nonsense, step-by-step guide you can use…
