Content is everywhere. The way we absorb and digest it, be that through TV, streaming, podcasts, printed or social media differs for everyone but content is what draws us in. According to research carried out by the Content Marketing Institute, in 1984 the average person saw 2000 ads per day. By 2014, that had leapt…
Programmatic mail is making waves on the marketing scene, and with good reason. It’s an exciting tool that brings out the best of digital marketing and marries it perfectly with Direct Mail; In marketing terms, a match made in heaven. In this blog piece we look at what Programmatic mail is, how it works, who…
At Herald Chase, we’ve worked with a number of charities over the last 2 and a half decades, some local and some further afield. It’s something we enjoy and gives us a real sense of satisfaction. Not that regular or traditional mailing work doesn’t, we’re still as passionate about that as ever, but the charity…
