Choosing the right size and format for a direct-mail campaign isn’t just about looks — it affects cost, delivery, engagement and ultimately response. Below are practical guidelines that help you pick the best option for your objective, audience and budget. Match format to objective Postcards (A6 / A5) — Ideal for quick reminders, event invites,…
QR codes have become a simple but powerful bridge between print and digital. When used properly in direct mail, they make it easier for recipients to respond, help you track engagement and improve overall campaign performance. Below are practical tips to help you get the most from QR codes in your next mailing. 1. Give…
Direct mail remains a trusted channel for public sector communications. For councils, health trusts and government bodies, a well-executed postal campaign delivers clarity, reassurance and reach — especially for audiences who aren’t online or prefer paper communications. Here are practical tips to make your stakeholder mailings more effective, compliant and measurable. Start with clear objectives…
Direct mail still plays a vital role in healthcare communications. When handled correctly it reaches patients, carers and professionals in a trusted, tangible way — ideal for appointment reminders, screening invitations, test-result notifications, practice newsletters and fundraising appeals. Below are practical tips to make medical and health-sector mailings effective, compliant and patient-friendly. 1. Prioritise data…
Direct mail remains one of the most reliable ways for education institutions to reach the people who matter most: prospective students, parents, alumni, donors and local communities. When it’s targeted, timely and well executed, physical mail lands at more doors, lasts longer on the kitchen table and drives measurable action. Here’s a practical guide to…
