The importance of local relationships

Building meaningful local connections 46% of all Google searches are driven by what’s commonly known as ‘local intent’. Furthermore, according to brand management business Chat Meter, “close by” or “near me” searches have increased by a whopping 900% since 2016. These figures highlight the importance customers place on locality when making a purchase decision. With…

5 tips for your Direct Mail Campaigns in 2021

We’ve had plenty of conversations with clients in marketing departments up and down the country on what 2021 may look like for Direct Mail. In order to summarise those discussions, in this weeks blog we’ve compiled our top 5 tips for your marketing campaigns this year: “Have clear objectives and target your data”  In order…