Identify your ideal opportunities and target prospects with precision
Strategic Direct Mail
Impactful, data driven direct mail campaigns tailored by geographical location and maximising ROI
Criteria Leads
Generate genuine prospective acquisition opportunities to build pipeline and drive revenue
Direct mail is a hugely successful way to generate opportunities.
It is one of the most cost-effective means of engaging prospects, through a targeted and direct approach to your desired market.
Acting as an extension of your sales team, we provide a bespoke lead generation service tailored to meet your requirements, working with you to plan and execute high-performing direct mail campaigns to generate a regular and consistent flow of opportunities.
Whether using your own data or our data supplied by Companies House; our bespoke, data-driven approach to strategic direct mail enables you to reach your target audience with bespoke campaigns, delivered directly to the geographical regions you want to cover.
With access to unlimited company data we can compile your precise target market to uncover opportunities.
Refining your target audience, identifying your ideal client profiles and generating high-quality leads that convert to qualified opportunities, requires a consistent approach. As with all successful lead generation campaigns, it is a numbers game but the more mailings you send, the more doors it will open.
A minimum of 4000 items per mailing will need to be sent to ensure the most cost-effective postage rates.
01. Understand your requirements
Discuss the objectives for your campaign inc. target audience, location, volume and letter content. You will then receive a tailored direct mail proposal, focused on generating quality, property leads and maximising your ROI.
02. Data Analysis & Suggestions
High quality data is the bedrock of any successful direct mail campaign. We work with you to target exactly the locations you want to cover in order to generate the right property opportunities for you.
03. Letter Creation & Format
We work with you to craft a compelling letter that will deliver your message clearly and concisely to your target audience. We have tried and tested templates you can utilise to increase your chances of generating high quality acquisition and development opportunities.
04. Letter Merge & Printing
Once you have approved your letter template, we’ll merge your logo, contact details and letter text. Then we’ll print, fold and insert into envelopes ready to be despatched to your chosen target audience.
05. Postage Delivery & Follow Up
With access to the very best postal rates and discounts, we’ll ensure your mailings are sent quickly and efficiently in the most cost effective manner. We will confirm posting and landing dates for your campaigns and once your campaign has been successfully fulfilled, we’ll supply a data file for follow ups and work with you to measure conversions and continually clean the data.
Industries we work with
Property
Generate genuine property acquisition and development opportunities to build pipeline and drive revenue.
Healthcare
Identify your ideal opportunities and target properties with precision
Computing
Impactful, data driven direct mail campaigns tailored by geographical location and maximising ROI
Financial Services
Impactful, data driven direct mail campaigns tailored by geographical location and maximising ROI
Direct Mail Stats
According to the Direct Marketing Association (DMA), direct mail boasts an impressive response rate of 9%, surpassing email marketing’s response rate of 0.12%. Additionally, direct mail has a median return on investment (ROI) of 29%, highlighting just how cost effective the channel is. Combining the tangible appeal of direct mail with targeted data, the success rates demonstrate its effectiveness in reaching your target audience and establishing meaningful connections leading to potential property opportunities. These statistics underscore the continued efficacy and impact of direct mail in achieving successful lead generation opportunities for UK property businesses.
95%
Received engagement based on Jicmails Q1 2023 Report.
9%
The DMA research shows a 9% average response rate for direct mail campaigns.
86%
Have connected with a business online.
92%
Have been driven to online or digital activity.
