Direct mail data services

It all starts with the data. The right data is the key to the success of your direct mail campaign. Even the best mailing piece, with an unbelievable offer, is wasted on the wrong audience.

The beauty of direct mail is that you can mail as much or as little as you want, depending on your budget or the number of enquiries you can handle… as long as it arrives at the correct audience.

We offer a wide range of data management services to help you get the most out of your direct mail campaigns. These services include:

• Data capture: We can help you capture data from your website, CRM system, or other sources.
• Data merge: We can merge your data with our proprietary list of over 100 million records to create a custom mailing list.
• Data de-duplication: We can remove duplicate records from your mailing list to improve your deliverability rates.
• Mailing preference software: We can use our mailing preference software to validate addresses and ensure that your mail is delivered to the correct recipients.
• Standard Industry Classification (SIC) codes: We can use SIC codes to enrich your data and target your mailings to the right audience.
• List sourcing: We can help you source the right lists for your direct mail campaigns.
• Credit Safe database: We are a reseller of the Credit Safe database, which enables you to pinpoint potential customers, analyse the size and potential of your target market, and create custom mailing lists.

The credit safe data is free to anyone wishing to use our mailing service. This data is updated monthly from Companies House legal updates.

By using our data management services, you can ensure that your direct mail campaigns are targeted to the right audience and that your ROI is maximised.

Direct mail personalisation

Once the data is all prepared for your direct mail campaign, in the simplest form it’s merely adding a name and address to the letter or envelope. In its broadest form, it’s selecting other relevant data, such as transaction details, personalised images from specific coding, or audience-related brochures. It’s said that the higher the personalisation, the higher the response rate.

Direct mail printing

Once you’ve approved the piece for printing, we appreciate your urgency to get the item out the door. With our high-speed printers, your campaign begins its production process immediately. We understand that campaigns can be urgent, and we are able to expedite the printing process by running our equipment at speeds of up to 5,000 pieces per hour. When we put multiple machines to work, we can react to even the most demanding of campaign expectations.

Direct mail fulfilment

Depending on your mailing piece, the fulfillment process is generally a mechanised process that can be run on multiple machines, each running at 5,000 items per hour. This enables campaigns to be efficiently fulfilled.

Direct mail UK despatch

As a UK based fulfilment house, we have access to all the distributors and DSA’s within the UK, price permitting Royal Mail would be our first choice.

Their reliability is still the best in the country

We have the experience to offer you cost effective, reliable solutions to your direct mail and post-room requirements.